The results of the moderator analysis illustrate that the economic development level has a significant moderating effect on the relationship between website visual appeal, ease of use, price, promotion, pleasure, positive emotion, and online impulsive buying.
Aug 11, 2021
The results show that website security, price, novelty, and negative emotion have no significant impact on online impulse buying.
The empirical results reveal that the chosen 13 main factors are significantly and positively related to online impulsive buying except for website security, ...
Derived from 54 articles, this meta-analysis categorized the critical factors that influence online impulsive buying into the website, marketing, and affective ...
Amos, C., Holmes, G. R., & Keneson, W. C. (2013). A meta-analysis of consumer impulse buying. Journal of Retailing and Consumer Services, 21(2), 86–97.
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A Meta-Analysis of Online Impulsive Buying and the Moderating Effect of Economic Development Level · Economics, Business. Information Systems Frontiers · 2021.
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Aug 15, 2024 · Specifically, the study examines the impact of external factors, including time pressure, quantity pressure, economic benefits, social influence ...
This study provides a meta-analysis of the impulse buying literature and examines common antecedents for impulse buying behavior.
Aug 20, 2022 · This paper performs a comprehensive analysis of academic research on impulse buying following a systematic literature review approach.
This research analyzes the influence of product presentation videos on online impulsive buying behaviors in this demographic, using the Shopee video platform ...
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