The present study deals with the second facet of market orientation, proactive market orientation, as introduced by Narver, Slater & MacLachlan (2004).

Feb 2, 2012 · The present study deals with the second facet of market orientation – proactive market orientation, i.e. the discovery and satisfaction of ...

Feb 2, 2012 · Alignment of market orientation and innovation as a success factor: a five-country study ... The study finds that the interaction (or alignment) ...

Oct 22, 2024 · Alignment of market orientation and innovation as a success factor: a five-country study. February 2012; Technology Analysis and Strategic ...

Proactive market orientation aims at identifying more latent needs of customers and creating a competitive advantage based on knowledge about these latent needs ...

Alignment of Market Orientation and Innovation as a Success Factor : A Five-Country Study. Oswald, Monika; Brettel, Malte. Reims, France (2011)

Research on the established construct of market orientation focuses on the satisfaction of expressed customer needs. This focus is criticized as too.

Alignment of market orientation and innovation as a success factor: a five-country study ; Brettel, Malte ; Oswald, Monika ; Flatten, Tessa · Technology analysis ...

Alignment of market orientation and innovation as a success factor: a five-country study. Brettel, Malte; Oswald, Monika; Flatten, Tessa Christina.

Alignment of market orientation and innovation as a success factor : a five-country study ; Technology analysis & strategic management. - Abingdon, Oxfordshire : ...