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In this research, we proposed a four-step methodology to extract and understand e-commerce visitor journeys using process mining. In order to obtain more ...
Understanding customer journeys is key to e-commerce success. Many studies have been conducted to obtain journey maps of e-commerce visitors.
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Cart-State-Aware Discovery of E-Commerce Visitor Journeys with Process Mining ... e-commerce visitor journeys using process mining. In order to obtain more ...
Cart-State-Aware Discovery of E-Commerce Visitor Journeys with Process Mining. Journal of Theoretical and Applied Electronic Commerce Research. 2024; 19(4): ...
Customer journey analysis aims at understanding customer behavior both in the traditional offline setting and through the online website visits.
This paper has a clear insight of Process mining, observation of web usage by customers (click stream data) as sequence of tasks, and analysis and study on ...
In this research, we proposed a four-step methodology to extract and understand e-commerce visitor journeys using process mining. In order to obtain more ...
Cart-State-Aware Discovery of E-Commerce Visitor Journeys with Process Mining. B Topaloglu, B Oztaysi, O Dogan. Journal of Theoretical and Applied Electronic ...
A novel approach to overcome limitations by applying process mining and recommender systems techniques to web log customer journey analysis and recommends ...
BDogan O(2024)Cart-State-Aware Discovery of E-Commerce Visitor Journeys with Process MiningJournal of Theoretical and Applied Electronic Commerce Research ...
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