Mar 4, 2015 · In this paper, we study a strategic model of marketing and product consumption in social networks. We consider two firms in a market competing to maximize the ...
Abstract—In this paper, we study a strategic model of mar- keting and product consumption in social networks. We consider two firms in a market competing to ...
It is shown that at the equilibrium, firms invest more budget on quality when their budgets are close to each other, however, as the gap between budgets ...
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In this paper, we study a strategic model of marketing and product consumption in social networks. We consider two firms in a market competing to maximize ...
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In this paper, we study a strategic model of marketing and product consumption in social networks. We consider two firms in a market competing to maximize ...
Influence maximization (IM) is the process of choosing a set of seeds from a social network so that the most individuals will be influenced by them.
This paper studies a strategic model of marketing and product diffusion in social networks ... Competitive Diffusion in Social Networks: Quality or Seeding?
Apr 10, 2018 · We investigate influence-diffusion modeling and maximization in the setting of viral marketing, in which a node's influence is measured by the number of nodes ...
Benchmarking seeding strategies for spreading processes in social ...
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Feb 28, 2020 · The purpose of this paper is to benchmark the spreading efficiency of seeding strategies related to network structural properties and sizes.