This study examines consumers' cross-channel search behavior of “pseudo-showrooming,” or the consumer behavior of inspecting one product at a seller's physical.
This study examines consumers' cross-channel search behavior of “pseudo-showrooming,” or the consumer behavior of inspecting one product at a seller's physical ...
Jun 9, 2020 · This study examines consumers' cross-channel search behavior of “pseudo-showrooming,” or the consumer behavior of inspecting one product at a seller's physical ...
Oct 22, 2024 · Our analysis shows that this product placement strategy generates a greater profit than selling both products through the dual channel, if the ...
Jul 6, 2017 · Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, ...
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What is omnichannel market strategy?
How can multichannel and omnichannel retailers reduce showrooming?
This study examines consumers' cross-channel search behavior of pseudo-showrooming, or the consumer behavior of inspecting one product at a seller's physical ...
In case LE, the firm's optimal selling price for product 1, which is offered through the dual channel, is the same as that in case LL.
This study examines consumer cross-channel product search behavior of “pseudo-showrooming”, or the consumer behavior of inspecting one product at a seller's ...
This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's ...
Gu, Z.J. and Tayi, G.K. (2017) Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies. MIS Quarterly, 41, 583-606.