Our results indicate that users who are exposed to the advertising campaign submit 5% to 25% more queries that are relevant to it compared to the unexposed ...
In this paper we study search lift and social influence in display advertising using a controlled experiment. In such an experiment, real users that visit a ...
Our results indicate that users who are exposed to the advertising campaign submit 5% to 25% more queries that are relevant to it compared to the unexposed ...
A user with exposed friends is more likely to submit queries relevant to the campaign, as compared to a user without exposed friends, which is surprising ...
May 18, 2012 · Our results indicate that users who are exposed to the advertising campaign submit 5% to 25% more queries that are relevant to it compared to ...
May 16, 2011 · Our results indicate that users who are exposed to the advertising campaign submit 5% to 25% more queries that are relevant to it compared to the unexposed ...
We study the impact of display advertising on user search behavior using a field experiment. In such an experiment, the treatment group users are exposed to ...
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Oct 14, 2014 · Search and display ads are most powerful when used in tandem, results in stronger campaigns with improved search engagement, enhanced brand ...
Mar 31, 2022 · Display advertising impact — it is the impact on the audience of advertising that stimulates demand, introduces consumers to the product and ...
Oct 31, 2023 · One of the most basic ways to measure the impact of your display ads is to track how many times they are shown (impressions) and how many times ...