Examining 46 Super Bowl commercials, we generally find large spikes in search behavior related to the advertiser or product within 15 seconds following the ...
Mar 3, 2013 · We generally find large spikes in search behavior related to the advertiser or product within 15 seconds following the conclusion of the TV commercial.
We show that high-frequency search data, readily accessible for all major advertised brands, enable clear measurements of consumer behavior caused by television ...
Examining 46 of 67 Super Bowl commercials, we generally find large spikes in search behavior related to the advertiser or product within 15 seconds following ...
Findings The findings indicate that Super Bowl advertisements stimulate consumers' likelihood to seek information about the advertised brands via search engines ...
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Studies found an immediate effect with search behavior immediately following an ad airing. ... Reiley (2013), “Down to the Minute Effect of Super Bowl Advertising ...
Reiley (2013) studies the effect of Super Bowl ads on search behavior and finds a significant spike ... Reiley (2013), “Down to the Minute Effect of Super Bowl ...
PurposeThis study aims to examine the cross-media effect of Super Bowl ads on online search behavior. Furthermore, the authors explored the role of ad ...
Apr 25, 2024 · Randall A. Lewis, David H. Reiley: Down-to-the-minute effects of super bowl advertising on online search behavior. EC 2013: 639-656; 2011.
Online Appendix to: Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior · Randall A. LewisDavid H. Reiley. Economics, Business. 2013.