Sep 6, 2023 · Our findings carry significant implications for e-commerce platforms regarding the introduction of attribution tools, for sellers in developing ...
Through the lens of a game-theoretic model, we analyze whether the platform, sellers, and other publishers can benefit from the adoption of attribution tools.
The sharing economy leverages platforms and other infrastructures to allow individuals to exchange underutilized resources/assets for monetary gains.
This ebook details the evolution of advertising waste, identifying the shortcomings of current marketing measurement and attribution models, and details how ...
In this paper, we study the economic implications when an online publisher engages in behavioral targeting. The publisher auctions off an advertising slot and ...
Through modifying the content or choices exposed to the consumers, the e-commerce platforms globally are promoting materialistic behavior among the population.
This paper aims to analyze how behavioral targeting affects a publisher's and advertisers' payoffs, as well as social welfare. “Cookies” (a small text file ...
Sep 30, 2024 · This study revealed the influencing mechanisms of consumers' purchasing decision behavior on cross-border e-commerce platforms.
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In this paper, we describe a framework for a personalization system to systematically induce desired emotion and attention related states and promote ...
The paper develops a theoretical framework of nine hypotheses to evaluate purchase intention in e-commerce systems, with a focus on the effect of social media ...