In this paper, we studied disclosures within affiliate marketing, an endorsement-based advertising strategy used by social media content creators.

Sep 3, 2018 · In this paper, we studied disclosures within affiliate marketing, an endorsement-based advertising strategy used by social media content creators.

In this paper, we examined disclosures within affiliate marketing, an endorsement-based advertising strategy used by social media content creators. We asked ...

It is revealed that only about 10% of affiliate marketing content on both platforms contains any disclosures at all, and users fail to understand shorter, ...

In this paper, we studied disclosures within affiliate marketing, an endorsement-based advertising strategy used by social media content creators. We examined ...

In this paper, we characterize disclosures relating to affiliate marketing—a type of endorsement based marketing—on two popular social media platforms: YouTube ...

In this paper, we characterize disclosures relating to affiliate marketing---a type of endorsement based marketing---on two popular social media platforms: ...

90% of all affiliate marketing content is not disclosed to users, violating the FTC's guidelines and other regulations.

A tool is designed, implemented, and evaluated which automatically discloses when YouTube videos contain affiliate marketing, a type of social media ...

Apr 4, 2023 · A measurement study of showing how the majority (90%) of social media influencers do not disclose their relationships with advertisers to ...