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The findings demonstrate that SES disclosure of reviewers has a significant influence on customers' purchase intentions.
The findings demonstrate that SES disclosure of reviewers has a significant influence on customers' purchase intentions, indicating that participants have ...
However,imagereviewsareunderthewaytobedeeplyexploredthe effectofreviewers'SESdisclosuresoncustomerpurchaseintention.Thisresearchuses ...
The findings demonstrate that SES disclosure of reviewers has a significant influence on customers' purchase intentions, indicating that participants have ...
It is demonstrated that SES disclosure of reviewers has a significant influence on customers' purchase intentions, indicating that participants have higher ...
However, image reviews are under the way to be deeply explored the effect of reviewers' SES disclosures on customer purchase intention. This research uses ...
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Low SES background review picture leads to decreased (enhanced) purchase intention of a mainstream (high-end) product. •. Stigma effect (threat to self- ...
Examining the effect of reviewer socioeconomic status disclosure on customers' purchase intention. Journal of Global Information Management, 28(3), 17-35 ...
Behaviorally, the disclosed condition led to higher purchase rates and shorter reaction times.
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