Jun 20, 2021 · We discover four distinct customer types regarding the extent of reflexive (automatic) and reflective (deliberate) processing they use in their ...
Distinguishing between different types helps service providers to create circumstances that nurture the consumption or technology adoption of each user group.
We discover four distinct customer types regarding the extent of reflexive (automatic) and reflective (deliberate) processing they use in their checkout ...
We discover four distinct customer types regarding the extent of reflexive (automatic) and reflective (deliberate) processing they use in their checkout ...
We discover four distinct customer types regarding the extent of reflexive (automatic) and reflective (deliberate) processing they use in their checkout ...
Four Flavours of Customers. 1. Four Flavours of Customers: A Dual-System Perspective on Self-Service Technology Use. Tapani Rinta-Kahila. Australian Institute ...
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Muut tiedot ; Tieteenalat. Liiketaloustiede ; Avainsanat. Field study; consumer typology; dual-system theories; grocery industry; self-service technologies ...
Apr 26, 2024 · , Four Flavours of Customers: A dual-system perspective on self-service technology use. ; Penttinen, Esko; Rinta-Kahila, Tapani ;. , ISSN ...