Our theory illustrates that reminder effects on saving are consistent with consumers being relatively inattentive to future “exceptional” (infrequent, and often rela- tively large) expenses (Sussman and Alter 2012) and that reminders can increase saving by making these future expenses more salient: bringing them to “ ...
We provide evidence from field experiments with three different banks, that reminder messages increase commitment attainment for clients who recently opened ...
Jan 19, 2016 · We provide evidence from field experiments with three different banks that reminder messages increase commitment attainment for clients who ...
Jul 22, 2010 · Our model also generates the unique predictions that reminders may increase saving, and that reminders will be more effective when they increase ...
Our model also generates the unique predictions that reminders may increase saving, and that reminders will be more effective when they increase the salience ...
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We provide evidence from field experiments with three different banks, that reminder messages increase commitment attainment for clients who recently opened ...
We provide evidence from field experiments with three different banks that reminder messages increase commitment attainment for clients who recently opened ...
Our model also generates the unique predictions that reminders may increase saving, and that reminders will be more effective when they increase the salience of ...
We provide evidence from field experiments with three different banks that reminder messages increase commitment attainment for clients who recently opened ...
Apr 13, 2010 · Our model also generates the unique predictions that reminders will increase saving, and that a reminder that makes a specific expenditure more ...