This study focuses on involvement and brand integration as influencing factors on brand recall. Regarding involvement, we aim to examine if players will ...
Jul 3, 2021 · This study focuses on involvement and brand integration as influencing factors on brand recall. Regarding involvement, we aim to examine if ...
This study focuses on involvement and brand integration as influencing factors on brand recall. Regarding involvement, we aim to examine if players will ...
This study focuses on involvement and brand integration as influencing factors on brand recall. Regarding involvement, we aim to examine if players will ...
In-Game Advertising: Brand Integration and Player Involvement as Key Influencing Factors on Brand Recall · List of references · Publications that cite this ...
This study focuses on involvement and brand integration as influencing factors on brand recall. Regarding involvement, we aim to examine if players will ...
In-game advertising: brand integration and player involvement as key influencing factors on brand recall ... Brand Perception, Brand Recall and Purchase ...
This study highlights and confirms the importance of area population and brand involvement as recall and recognition predictors for advertisements in non- ...
Jan 24, 2014 · Results show that the variation in game controller has a significant effect on the recall and recognition of the brands integrated into the game ...
People also ask
What are the benefits of in-game advertising?
Does brand awareness consists of brand recognition and brand recall performance?
Are in-game ads effective?
In-game advertising: brand integration and player involvement as key influencing factors on brand recall · Export metadata · Statistics · Additional Services.