May 7, 2024 · The research objective is to formulate and verify a theoretical model about the influence of sense of virtual brand community on value ...
May 7, 2024 · The research objective is to formulate and verify a theoretical model about the influence of sense of virtual brand community on value ...
May 7, 2024 · There may exist a two-way influence between sense of virtual brand community and value co-creation. Thus, unity of sensation and creation ...
An enterprise should enhance the cultivation of sense of virtual brand community and improve a customer's self-efficacy and psychological contract.
This study analyzes the effect of the functional value provided by the virtual community on the two value-co-creation behaviors that occur within it: (1) self- ...
Discover the impact of co-creation experience on customer loyalty and citizenship behaviors. Explore the influence of website characteristics and customer ...
Jul 26, 2021 · This study analyzes the effect of the functional value provided by the virtual community on the two value-co-creation behaviors that occur ...
Oct 22, 2024 · Creative self-efficacy is positively related to co-creation intention. In the original version of the TPB, subjective norms are one of the ...
This study proposes that information value and social value lead to value co-creation by evoking users' reciprocity norm, and this effect depends on their self ...
Nov 17, 2020 · The diversified co-creation experience positively affected the antecedents. The findings provide implications on how to increase players' participation in co- ...
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