This research aims to better understand the effects of live stream influencer marketing on consumers' offline purchase intention by conducting a comprehensive ...
The aim of this study was to find out how viewers' purchase intentions are affected by influencers' attractiveness, expertise, and trustworthiness in Douyin ...
This study aimed to investigate the influence patterns of environmental stimuli on consumers' intention to purchase offline/in-store after watching an in-store ...
Live Stream Influencer Marketing on Consumers' Offline Purchase Intention: A Quantitative Study. P Zhang, CWF Chao, HM Aljaroodi, R Chiong. PACIS, 111, 2021. 2 ...
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This research focuses on the attributes of e-commerce live streaming, trust, impulsiveness, and how these factors influence consumers' purchase intention.
This study provides a novel perspective on live streaming e-commerce with evidence on how interactions matter in driving purchase intentions.
This paper explores how SMLSs affect consumers' purchase intentions by exploring their motivations for participating in e-commerce SMLSs.
Feb 15, 2024 · This study examines the influencing factors of customers' purchase intention from a value perspective by adopting and extending the Theory of Consumption ...
Missing: Offline Quantitative
May 20, 2024 · The main purpose of this study is to discuss whether online influencers can improve customer brand attitude and thus increase purchase intention.
Previous literature reveals a lack of understanding of the mechanisms by which influencer marketing content and influencers themselves affect consumer behavior.