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We found that (1) average rating of reviews and diversity of ratings positively affect book sales, but (2) high diversity weakens the effect to sales, showing a ...
Dec 3, 2015 · We found that (1) average rating of reviews and diversity of ratings positively affect book sales, but (2) high diversity weakens the effect to ...
It is found that average rating of reviews and diversity of ratings positively affect book sales, but high diversity weakens the effect to sales, ...
“Moderating Roles of Review Credibility and Author Popularity on Book Sales,” Proceedings of the 19th Americas Conference on Information Systems (AMCIS 2013) ...
The empirical studies in this paper demonstrate that consumers' credibility perception of online reviews moderate the effect of review sentiment on product ...
Jul 23, 2024 · The results show that reader's involvement moderates source credibility, internal consistency, review objectivity, and review sidedness on ...
Jul 25, 2023 · Harness the power of reader reviews in book marketing. Learn how reviews shape perception, influence purchasing decisions, and boost online ...
We use cross-sectional variation in local sales and local reviews to identify the relationship between reviews and sales by differencing out time-invariant.
This paper aims to study the role product category plays as a moderating factor in online reviews, by introducing a novel method for product category ...
The findings indicate that online reviews are more influential for less popular games and games whose players have greater Internet experience. The article.