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We conducted a preregistered experiment (N = 179), comparing viewers' parasocial interactions (PSIs) with either a human or a virtual influencer.
Jun 13, 2022 · We conducted a preregistered experiment (N = 179), comparing viewers' parasocial interactions (PSIs) with either a human or a virtual influencer.
Jun 13, 2022 · We conduct an online experiment that compares viewers' parasocial reactions toward a human and a virtual influencer of high comparability.
Oct 22, 2024 · This study conducted an online experiment (N = 211), comparing Instagram users' para-social interactions with virtual or human influencers.
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness. https://doi.org/10.1177/14614448221102900 ...
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Oct 31, 2024 · Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness. Jan-Philipp Stein, Priska ...
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness. Published in. New Media & Society, June 2022.
Dec 8, 2023 · Parasocial interactions increased with similarities in extraversion and perceived Big Five traits and decreased with similarities in age and consciousness.
Jun 1, 2023 · This study conducted an online experiment (N = 211), comparing Instagram users' para-social interactions with virtual or human influencers.
Feb 16, 2024 · Identification with others arises from real or perceived similarity, reflecting the degree to which they share interests, values, and beliefs or ...