This study helps the retailers of digital music to find out which reason has notable influence on consumers' intention of purchasing digital music. A total ...
PHYSICAL OR DIGITAL? FACTORS DRIVE CONSUMERS TO PURCHASE DIGITAL MUSIC. Authors. Chuang-Chun Liu, Chung Cheng UniversityFollow
This study constructed the research model based on TRA and extended it with the advantage and disadvantage of intangibility (convenience, perceived risk), ...
Jun 21, 2024 · Collectors and audiophiles still value physical formats for their tangible and nostalgic qualities.
Hypothesis 10: Digital music prices will negatively affect consumers' purchase intentions toward digital music. Some researchers suggest that consumers who ...
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How does music type effect customer purchases in a store?
What is the meaning of digital music?
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May 1, 2017 · In this study our aim was to address the digital aspects of physical music products. We analyzed data collected via a survey, using a ...
For example, the Internet enables consumers to search and acquire music, film and books. This has changed the nature of how we consume these cultural products.
Jul 9, 2016 · There are several reasons that I physically buy music (I buy the actual CDs if I can and, if I am forced to, I will purchase digitally also). A) ...
In this study our aim was to address the digital aspects of physical music products. We analyzed data collected via a survey, using a research model based ...
Nov 15, 2023 · I am wondering why would someone buy a digital download of an album, when streaming and YouTube is a thing.
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