Jan 28, 2020 · This paper examines two different direct purchase behaviors (general purchase behavior and impulse purchase behavior) through a social platform with buy ...
Jan 28, 2020 · This paper examines two different direct purchase behaviors (general purchase behavior and impulse purchase behavior) through a social platform with buy ...
Oct 22, 2024 · Buy buttons are a call-to-action feature directing viewers to a follow-up purchase page, which allows users to make direct and actual purchases ...
It is shown that ease of purchase positively affects attitude toward using the social platform for shopping, which in turn positively influences two ...
Purchasing through social platforms with buy buttons : a basic hierarchical sequence · To have or have not : buy buttons on social platforms. Martínez-López, ...
Nov 24, 2020 · This thesis implies that socially focused platforms could reap benefits from social commerce by rolling out a buy-button feature.
Purchasing through Social Platforms with Buy Buttons: A Basic Hierarchical Sequence. Martínez-López F.J.; Li Y. Feng C. Esteban-Millat I.
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Purchasing through social platforms with buy buttons: A basic hierarchical sequence. FJ Martínez-López, Y Li, C Feng, I Esteban-Millat. Journal of ...
Buy buttons are a call-to-action feature directing viewers to a follow-up purchase page, which allows users to make direct and actual purchases through social ...
Buy buttons are a call-to-action feature directing viewers to a follow-up purchase page, which allows users to make direct and actual purchases through social ...