We theorize that social commerce represents firms' opportunity to access valuable social media resources and gain a competitive advantage.
Apr 28, 2019 · Integrating resource-based view and opportunity-motivation-ability framework, we theorize that social commerce represents firms' opportunity ...
Our integrative perspective offers a fertile theoretical foundation for future social commerce research. For instance, researchers can adopt this ...
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We further argue that product uncertainty and firm reputation indicate firms' motivation and ability, respectively, to use the social media resources, affecting ...
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We further argue that product uncertainty and firm reputation indicate firms' motivation and ability, respectively, to use the social media resources, affecting ...
Should firms invest in social commerce? An integrative ... - OUCI
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Should firms invest in social commerce? An integrative perspective · List of references · Publications that cite this publication.
Integrating social commerce into your eCommerce platform offers a wealth of benefits for your business. From increased brand exposure and customer engagement.
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3 reasons for brands to invest in social commerce · 1. Social commerce sales are growing incredibly fast. · 2. Younger shoppers are turning to social media for ...
Building a social commerce program may require changing your company's business strategy from assembling broad brand and consumer segment insights.
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