Social CRM has emerged to describe measures that use Social Media technologies within the planning, implementation, and control of CRM activities.
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This book explains how social media opens up new perspectives for customer relationship management (CRM) in marketing, sales and service in companies and
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Sep 6, 2012 · CRM which is a customer-oriented concept that applies information tech- nology (IT) to develop and main- tain long-term profitable customer.
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Oct 22, 2024 · Social CRM activities help companies to be able to provide information messages to their customers through content uploaded on social media, so ...
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Nov 21, 2024 · This research presents and builds a conceptual model to address the connections between customer relationship management, social media technologies, customer ...
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Social-Customer-Relationship-Management (Social-CRM) Anwendung und Technologie. R Alt, O Reinhold. Wirtschaftsinformatik 54, 281-286, 2012. 137, 2012.
Aug 31, 2016 · This paper shows a novel methodology that helps companies to implement Social CRM, taking into account different aspects such as social customer strategy.
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Es kombiniert dazu Grundlagenwissen und Fallbeispiele. Es richtet sich sowohl an Praktiker als auch an Lehrende und Studierende.
Mar 29, 2018 · Social CRM provides the ability to quickly disseminate information and receive feedback from customers and prospects in real-time.
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In this paper, we propose a social CRM analytic framework, which includes various analytical approaches, aiming at improving customer retention, acquisition, ...