The Effect of Incidental Prices in Online Display Ads on Consumer ...
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Jun 24, 2022 · Across four studies, we show that these incidental exposures to price information in online ads influence the IRP. The results suggest that the ...
Jun 24, 2022 · Behavioral price research holds that consumers evaluate the price of an offering by comparing it to an internal dynamic standard referred to as ...
Jul 3, 2022 · The main objective of this research is to investigate how price information in online display advertisements affects the consumer's internal ...
The effect of incidental prices in online display ads on consumer internal reference price ; Publication Title: International Journal of Electronic Commerce.
The main objective of this research is to investigate how price information in online display advertisements affects the consumer's internal reference price ...
The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price ... Yes, there are too many ads online. Yes, you can stop them ...
In this research, we define “incidental prices” as prices advertised, offered, or paid for goods that neither sellers nor buyers regard as relevant to the price ...
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May 23, 2024 · This other recent study showed that prices presented in banner ads can alter internal reference prices, affecting their perception of the value ...
Nov 17, 2024 · Shaker H., Sénécal S., Grégoire Y., Taboubi S. The effect of incidental prices in online display ads on consumer internal reference price.
Purpose This paper aims to investigate the influence of advertised reference price (ARP) and sales price (SP) as anchor points on the latitude of expected ...