The objective of this study is to empirically examine the influence of an online lottery promotional campaign on user acquisition and user engagement.
Correlates included homeownership, engagement with local entities/activities, prior experience with a personal emergency or crisis while living in the ...
This study aims to extend the body of literature on the impact of regret lotteries on engagement levels with an mHealth app in lower SES populations.
One of social media's most significant impacts on the lottery is the spike in impulse purchases driven by FOMO (Fear of Missing Out). Platforms have turned the ...
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Jun 18, 2024 · The lookalike audience was more effective in reaching and engaging users than broad acquisition audiences, and the 20% higher reach ...
Jun 30, 2022 · Significant progress has been made as lotteries build a digital presence through social, digital marketing strategies and engagement tactics ...
This article provides a comparative analysis across the key platforms in the lottery industry – online, mobile and retail.
Oct 12, 2023 · Master lottery campaigns by finding the right audience with our lotto marketing guide. Includes tips for online and in-store customers.
Through clever gamified design features, lotteries can increase customer engagement levels significantly—which results in increased loyalty among existing ...
Mar 24, 2024 · Online lottery marketing can be a great way to reach potential players and promote your lottery products and services.
Missing: Acquisition | Show results with:Acquisition