Jun 10, 2017 · We help thereby companies to understand and manage customers' social engagement pos- sibilities in general and the impact of social engagement ...

Our paper therefore aims at providing insights about the relationship between different forms of customers' social engagement and customers' profitability.

It is found that – in contrast to posting answers – raising questions in the online customer network is associated with significantly higher profitability ...

... customers' social engagement and cus- tomer profitability in online customer networks using a dataset of a German direct banking institution. The dataset ...

The findings of this study contribute significantly to our understanding of the influence of social media in enhancing customer engagement. Banks, and their ...

(2016) did not observe higher profitability for customers with higher social engage- ment for the online customer network of a direct banking institution.

This study aims to investigate the effect of social network marketing on customer profitability in banks and to design a customer profitability model in the ...

We offer new insights into the moderating role of social influence in the linkages between the customer equity drivers and the customer experience quality. The ...

The results suggest that customer participation in a firm's social media efforts leads to an increase in the frequency of customer visits, and the need for ...

This paper investigates the impact of corporate social responsibility (CSR) communication through social media on consumer engagement.