Jun 1, 2016 · We find that (1) rebates have a gray-market-deterrence effect, (2) rebates are beneficial to the manufacturer and possibly to retailer, (3) partial redemption ...
While the manufacturer can offer consumer rebates, the retailer can potentially sell in a gray market, i.e., selling products outside of the authorized channel.
... A rebate pricing strategy is a powerful option for manufacturers to secure cash flow, drive more revenue and margin and ensure higher customer commitment ...
While the manufacturer can offer consumer rebates, the retailer can potentially sell in a gray market, i.e., selling products outside of the authorized channel.
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This paper analyzes a model where a manufacturer sells a product in two markets. One market is di- rectly served by the manufacturer and the other is served ...
The benefits of consumer rebates: A strategy for gray market deterrence. J Zhang. European Journal of Operational Research 251 (2), 509-521, 2016. 54, 2016.
Nov 30, 2023 · The rebate value on an upgraded product continuously decreases with regular product quality if a rebate is introduced only on an upgraded ...
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Oct 22, 2024 · Using a game-theoretic approach, we find that (1) rebates have a gray-market-deterrence effect, (2) rebates are beneficial to the manufacturer ...
The benefits of consumer rebates: A strategy for gray market deterrence. Source: Elsevier BV. Gray-market trade with product information service in global ...