Overall, our research suggests that market experiments can shed light on trade promotion outcomes for which industry data are sparse or nonexistent. Key words : ...
Feb 1, 2013 · In this paper, we examine trade promotion decisions in manufacturer–retailer channels where retailers face consumer demand uncertainty.
In this paper, we examine trade promotion decisions in manufacturer–retailer channels where retailers face consumer demand uncertainty.
Downloadable! In this paper, we examine trade promotion decisions in manufacturer--retailer channels where retailers face consumer demand uncertainty.
In this paper, we examine trade promotion decisions in manufacturer–retailer channels where retailers face consumer demand uncertainty.
In this paper, we examine trade promotion decisions in manufacturer—retailer channels where retailers face consumer demand uncertainty. We first present the ...
Trade Promotion Decisions Under Demand Uncertainty - Dialnet
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In this paper, we examine trade promotion decisions in manufacturer retailer channels where retailers face consumer demand uncertainty. We first present the ...
Mar 26, 2021 · In this paper, we show that uncertainty about demand and profits in foreign markets lowers the social value of trade. This is because ...
Missing: Promotion Experiment
This work analyzes trade promotions under demand disruption by integrating demand uncertainty and limited capacity into a stylized demand disruption model ...
This technical paper examines trade promotion decisions under demand uncertainty using a market experiment approach. It presents a basic economic model of trade ...