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This paper addresses issues of user preferences in web design of global e-commerce. Increasing attention to global e-commerce sites are not only global ...
This research is an attempt to identify issues of global web design and user preferences particularly from different culture backgrounds. An exploratory study.
Kang, Kyeong; Wong, Bernard; and Underwood, Jim, "Understanding of User Preferences in Global Electronic Commerce Sites" (2005). PACIS 2005 Proceedings. 103.
This paper addresses issues of user preferences in web design of global e-commerce. Increasing attention to global e-commerce sites are not only global ...
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