This research considers preference factors including hedonism, utilitarianism, bundle preference, social values, and technological environment, which influence ...

Oct 22, 2024 · This research considers preference factors including hedonism, utilitarianism, bundle preference, social values, and technological environment, ...

The study finds that hedonic and social values increase consumers' preference when characteristics increase in devices bundle preference, while consumers ...

Consumers feel guilt when purchasing non-utilitarian products, and justify hedonic choices by the bundle environment and possible benefits of the integrated ...

Utilitarian characteristics reducing guilt : perceived values in the justification of choice ... justification | sense of guilt | hedonism | Utilitarismus ...

Emílio José Montero Arruda-Filho , Silvia Biffignandi : Utilitarian characteristics reducing guilt: perceived values in the justification of choice.

Utilitarian characteristics reducing guilt: perceived values in the justification of choice · E. J. M. Arruda-FilhoS. Biffignandi. Business, Psychology. Int. J ...

Bundling a hedonic purchase with a promised contribution to charity reduces the sense of guilt and facilitates hedonic purchases (Strahilevitz and Myers 1998).

Nevertheless, recent research implicates several guilt- reducing mechanisms that individuals may use to justify indulgence. We review this research and.

Response modes that increase (decrease) the need for justification favor utilitarian (hedonic) options. For example, preferences are reported to reverse ...