Our results are described across three dimensions: what employees like; why they like; and who the likers and likees are. To the best of our knowledge, this is ...
In this paper, we present a first comprehensive study of liking activity in the enterprise. We studied the logs of an enterprise social media platform within a ...
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This work mined large-scale social media use in an enterprise to examine whether people with large social networks are highly regarded and discovered that ...
An Investigation Into Facebook “Liking” Behavior An Exploratory ...
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This article reports on a study that explored users' motives in using the Like feature on Facebook.
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Civic engagement on Facebook has evolved, but there are still few studies of people's motivations and reasons for liking humanitarian causes on Facebook.
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Jan 16, 2023 · The study investigates whether social media users reciprocate Likes from close friends and acquaintances and what role emotions play in this process.
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Basic psychological principles give reason to suspect that liking a Facebook page could indeed change behavior and increase sales. Research has shown that ...
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The liking principle is a general rule that says a person is more likely to say yes to a person, product, or company if they like them.
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