This study delineates how media multitasking (MM) induces online store visit and purchase behavior in different situations.
This study aimed to delineate how media multitasking (MM) induces online store visits and purchase behaviors in different situations.
May 1, 2023 · Highlights •This study delineates how media multitasking (MM) induces online store visit and purchase behavior in different situations.
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Mar 4, 2024 · This study aimed to delineate how media multitasking (MM) induces online store visits and purchase behaviors in different situations.
For individuals with a lower or moderate impulse-buying tendency, media multitasking enhanced the buying impulse through the mediation of high perceived ...
When does media multitasking induce store visit and conversion? The influence of motivational factors · Min-yi YeWirawan Dony DahanaChris BaumannXi Li.
Abstract: The purpose of this study was to investigate the effect of program-induced engagement on the amount of media multitasking (MM) and its subsequent ...
When does media multitasking induce store visit and conversion? The influence of motivational factors. Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Xi Li.
When does media multitasking induce store visit and conversion? The influence of motivational factors. Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Xi Li.
Research indicates that multitasking with media during learning (in class or at home) can negatively affect academic outcomes.
Missing: store conversion? motivational