Sep 26, 2017 · This study develops a motivational model based on the cognitive and affective involvements of individuals to explore their intentions to share ...

Sep 26, 2017 · 1. The increasing use of social media in enterprises has led firms to offer part-time employment through the Internet.

This study develops a motivational model based on the cognitive and affective involvements of individuals to explore their intentions to share marketer- ...

Why Users Share Marketer-generated Contents on Social Broadcasting Websites: A Cognitive?Affective Involvement Perspective. Authors: Yuhao Li · Lih-Bin Oh

Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus.

Marketer-Generated Content Sharing Among Social Broadcasting Users: Effects of Intrinsic Motivations, Social Capital and the Moderating Role of Prevention Focus.

Why users share marketer-generated contents on social broadcasting Web sites : a cognitive-affective involvement perspective. Li, Yuhao, (2017). Kommunikation ...

Why users share marketer-generated contents on social broadcasting Web sites: A cognitive–affective involvement perspective · Yuhao LiLih-Bin OhKanliang Wang.

This study demonstrates that within the domain of marketing communications, web site interactivity influences affective, cognitive, and behavioral responses.

Mar 13, 2023 · The current body of literature indicates a growing trend of discontinuous usage intentions among users of social media platforms.