Over 140 First Responder Discounts for 2024

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Save money with these first responder discounts for 2024!

A pair of firemen or first responders

We are grateful to the first responders that protect and support their communities every day of the year. Whether you are a firefighter, policeman, EMT, or Search & Rescue, we appreciate your dedication, bravery, and ability to stay calm in a crisis.

We aren’t the only ones who are grateful for your service! Many retail stores, hotels, and services offer first responder discounts. If you’re a first responder, we hope you can use this list to treat yourself to something special! ❤️


Here are 100+ First Responder Discounts for 2024:


The Best First Responder Retail Discounts:

adidas sandal in store

Adidas – 30% Off + 15% Off at Factory Stores

Medical providers can receive a sizable discount of 30% at Adidas stores and 15% off at factory stores.Head to Adidas to verify your eligibility with ID.me.


Albee Baby – Up to 20% Off

Stock up on baby gear at Albee Baby. The Albee Heroes program offers first responders up to 20% off full-priced items. This offer cannot be combined with other coupons or promotions. Head to their website and request your one-time use code. You can request a new code once a month.


Alex + Ani – 20% Off

Use ID.me to verify your status as a first responder and you can score 20% off Alex + Ani merchandise.


Alpha Industries  – 15% Off

First responders receive 15% off at Alpha Industries. Verify your eligibility on their website.


Ashley Furniture – 5% Off

First responders receive a special 5% off discount at Ashley Furniture. Confirm eligibility on the Ashely Furniture website.


Asics– 25% Off Footwear + 30% Off Clothing

Head over to the Asics website to verify your status as a first responder. You’ll score 25% off qualifying full-priced footwear in-store or online! You can also score 30% off select full-price clothing and accessories!


Aveda – 20% Off

First responders can apply for the Aveda appreciation discount using SheerID. After proving eligibility, you’ll receive a one-time use code for 20% off your next purchase. You can apply for a new code every 30 days!


Baby Tula – 15% Off

Are you a first responder? Grab some baby gear at a discount! Verify your status through ID.me to score a one-time use coupon code for 15% off online purchases at Baby Tula!


Backcountry – 20% Off

Backcountry has extended their discount program and it is still currently active. First responders can score a 20% discount on select full-price products. Head to their website to verify your status with ID.me!


woman wearing a baggallini belt bag

Baggallini – 20% Off

Scoop up a new purse, bag, or accessory from Baggallini! First responders get 20% off when they verify their status through ID.me.


BarkBox – Up to $20 Back

Do you love to spoil your pet? BarkBox offers up to $20 back if you’re a first responder.


Benefit Cosmetics – 15% Off

Popular makeup company, Benefit Cosmetics, offers first responders a 15% discount. Follow the link above to sign up for the program!


Best Buy – FREE Shipping

Best Buy doesn’t have an official healthcare workers discount. However, you can score free shipping when you sign up for the free version of their myBestBuy membership.


Billy Reid – 20% Off

Responders can receive 20% off at Billy Reid. Add an item to your cart and verify your eligibility with ID.me at checkout.


Bonobos – 20% Off

The Bonobos first responder discount is 20% off! It’s easy to sign up. Just follow the link above to apply on their website!


rolling out rug from boutique rugs

Boutique Rugs – 20% Off

Decorate for less! Boutique Rugs offers a 20% discount to first responders. Police, search and rescue, EMTs, and firefighters all qualify. Head to their website to verify your status.


Brooks – 25% Off

First responders can join the FREE Brooks Community Heroes Ambassadors Program to score a 25% off code to use on eligible items. The discount is valid online only at Brooks.com.


Calvin Klein – 20% Off

First responders can score a sweet discount at Calvin Klein. Verify your eligibility with ID.me to receive a promo code. You can apply for the discount up to 2 times every 30 days!


Caraway – Up to 6% Back

In need of some new cookware? Caraway offers up to 6% back for responders.


Carhartt – 15% Off

Carhartt has a deal for first responders. Validate your eligibility with ID.me at checkout and your 15% discount will be applied to your purchase.


woman holding cbd gummies from cbdMD in her hand

CbdMD – 40% Off

First responders and emergency personnel can score 40% off cbd products from CbdMD. Verify your status. To claim the offer, contact CbdMD’s customer service via email at [email protected] or via phone at 1-800-973-3984. You’ll be asked to provide your documentation. This discount also extends to those on disability, so make sure to let your patients know!


Chaco – 20% Off Orders of $49+

Head over to ID.me to verify your status as a first responder. You can score 20% off orders of $49 or more!


Champion – 10% Off 

According to ID.me, first responders receive 10% off at Champion.com.


Citizen Watch – 15% Off

First responders can score 15% off at Citizen Watch. Verify your status through ID.me.


Clarks10% Off

Are you a first responder Verify your eligibility with ID.me to get 10% off Clark’s shoes. This discount may even increase during certain promotional periods!


Clinique – 20% Off

First responders can treat themselves to 20% off their next purchase at Clinique. Follow the link above to apply for your promo code on the Clinique website. This offer cannot be combined with other promotions, but you can apply for a new promo code every 30 days!


Colorescience – 15% Off

First responders who verify their status using ID.me can score a 15% discount on every order at Colorescience.


Converse – 10% Off

The Converse first responders discount is for 10% off. Just verify your eligibility in your shopping cart and the promo will be automatically applied at checkout!


ContactsDirect.com – 20% off + FREE Shipping

First responders who verify their status with ID.me can receive 20% off plus FREE shipping at ContactsDirect.com!


Coop – 10%

Get a discount on bedding. Responders who verify their eligibility with ID.me can save 10%.


Corkcicle – 15% Off

Love canteens and tumblers? First responders are eligible for up to 20% off at Corkcicle.


Costco – $20 or $40 Shop Card

Join Costco as new members and receive a $20 Costco Shop Card (or a $40 shop card with Executive Memberships). Just validate your status online and join Costco to receive coupons for additional savings.


Crabtree & Evelyn – 15% Off

Head on over to the Crabtree & Evelyn website if you’re a first responder. They offer a discount of 15%!


Crocs – 15% Off

First responders score 15% off a pair of Crocs after validating eligibility with ID.me.


David's Bridal Sample Sale

David’s Bridal – Possible FREE Wedding Dress

David’s Bridal pairs with non-profits to give 100 dresses a week to those who serve their community and first responders are eligible! Contact your local David’s Bridal for more details.


DAWGS – 40% Off

The DAWGS first responders discount gives you access to 40% off sitewide!


Dockers – 25% Off

Dockers offers 25% off to first responders. Verify your eligibility on their website.


Dr. Squatch – 10% Off

First responders can score 10% off their favorite Dr. Squatch products. Apply for the Heroes Discount on the Dr. Squatch website to get your coupon code.


DreamCloud – 5% Off

First responders are eligible for an extra 5% off at DreamCloud. Apply online to get your promo code.


e.l.f. Cosmetics – 25% Off an Order of $30+

Stock up on new makeup from e.l.f. Cosmetics. The company offers responders a one-time use code for 25% off an order of $30 or more! Head to their website to apply.


EyeBuyDirect.com – 20% Off 

Responders can enjoy some new eyewear at a 20% discount from EyeBuyDirect.com.


Fanatics – 15% Off

First responders, their spouses, and immediate families can all score 15% off at Fanatics. Verify eligibility using ID.me.


GNC – 10% Off

Stock up on vitamins and supplements. The GNC first responders discount is 10% off when you verify your status with ID.me.


GourmetGiftBaskets.com – 20% Off

Have a gift basket to send. Make sure to verify your status with ID.me as a first responder and you can score 20% off.


Holding a Pair of hey dudes

Hey Dude – 20% Off

Snag a new pair of Hey Dude shoes. First responders can enjoy 20% off a full-price purchase. Verify your status with ID.me to get the discount.


Hoover – 15% Off 

First responders who verify their status can receive 15% off every purchase!


Huffy – 15% Off

First responders can access a 15% discount at Huffy after verifying eligibility with ID.me.


iRobot – Up to 15% Off

Need a little help with chores? First responders are eligible to receive up to 15% off select models after verifying eligibility with ID.me.


Kuiu – Up to 10% Off

First responders who verify their eligibility with GovX can receive up to 10% off Kuiu footwear.


L.L. Bean – 10% Off

The L.L. Bean first responders discount is 10% off and it applies to search & rescue, firefighters, police, and EMTs. Verify your eligibility on the L.L.Bean website using SheerId.


Leesa – $50 Off

Various first responders can receive $50 off an adult mattress from Leesa. Verify eligibility with ID.me.


LensCrafters – 50% Off Lenses

For a short time, customers can score 50% off lenses at LensCrafters.


Lens Direct – 20% Off + Free Shipping

First responders qualify for a discount from Lens Direct. Follow the link above to verify your status on their website.


Leonisa – 15% Off

Treat yourself to a new bathing suit. Leonisa offers 15% discounts to first responders who verify their status.


LEVI’s  – 15% Off

The LEVI’s first responder discount is 15% off. Verify your status on their website.


hand holding a lululemon tag with lululemon workout clothes and package behind it

Lululemon – 15% Off

The Lululemon first responder discount is 15% off online and in-store purchases.


MAC – 15% Off

Verified first responders can receive 15% off from MAC once a month. You must re-verify your status every 30 days to get a new promo code.


Madewell – 15% Off

The Madewell Community Heroes discount offers 15% off to first responders who verify their status with SheerID.


Man Crates – 20% Off

Gift him something extra special. First responders receive 20% off Man Crates orders when they verify their status with GovX ID.


Mattress Firm – An Extra 10% – 20% Off

Upgrade your sleeping situation with a new mattress. First responders receive an extra 10% – 20% off select products.


Maui Jim – 30% Off

Score a sweet pair of shades for less! First responders who verify eligibility with ID.me can score a discount code for 30% off! You may apply for two discount codes per year.


Maytag– 15% Off

Need some new appliances? Verified first responders score 15% off at Maytag!


Merrell – 20% Off

Take advantage of the Merrell first responders discount. Verify eligibility through ID.me to score 20% off.


ModCloth – 20% Off

The ModCloth first responder discount is a whopping 20%. Head to their website to verify your status.


Molekule – 20% Off

First responders who verify their status can receive a Molekule air purifier for 20% off. Promotion applies to up to 5 different Molekule devices!


Motherhood Maternity – 25% Off

First responders receive 25% off at Motherhood Maternity after verifying employment status with ID.me.


Mulberry Park Silks – 10% Off

First responders can head on over to Mulberry Park Silks to claim a 10% discount. Verify employment through GOVxID to receive a one-time use code. You can use a new code once per day.


NBA Store – 15% Off

All first responders can snag 15% off at the NBA Store.


New Balance – 15% Off

The New Balance first responders discount is 15% off full price purchases. Verify eligibility on their website to receive your discount code. You may apply for a new code once per month.


hand holding up a nike sneaker with shoe box in background

Nike – 10% Off

First responders can score 10% off items on Nike.com and through the Nike app once verifying eligibility through SheerID.


NOBULL – Special Discount

Verify eligibility with ID.me to receive a special discount at Nobull.


NYDJ – 25% Off + FREE Shipping

Slip on a new pair of jeans thanks to the first responder discount at NYDJ. Verify your eligibility with ID.me to receive 25% off plus free shipping!


Orthofeet – 10% Off

First responders who verify their eligibility can score 10% off a comfortable pair of shoes from Orthofeet.


Pandora – 10% Off

Get a discount on Jewelry thanks to Pandora’s ID.me program. First responders are eligible for 10% off.


Peloton – $200 Off 

The Peloton frontline workers discount is $200 off accessories or accessory packages with the purchase of a Peloton Bike, Bike+,  or Tread.


Perricone MD – $75 Off $150

First responders seeking skincare solutions can score $75 off $150 at Perricone MD thanks to the essential workers discount.


Philips – 25% Off

First responders who verify their status with ID.me can score 25% off their first purchase at Philips


Pit Boss Grills – 25% Off

First Responders can receive a 25% off Hero Discount on all Pit Boss Equipment and Accessories. The discount will be applied automatically once verification is complete.


Pretty Little Things – Up to 80% Off 

Treat yourself to something pretty. First responders receive a discount of up to 80% off at Pretty Little Things.


Puma – 20% Off

First responders who verify their status through ID.me can receive 20% off at Puma.


Purple – 10% Off

First responders can score a deal on mattresses, bed frames, and bedding from Purple. Those who verify their status with ID.me can receive a code for 10% off the next order.


Quiksilver – 30% Off

First responders who verify their status can score 30% off Quiksilver merchandise!


man wearing sunglasses outside by snow

Ray-Ban – 15% Off

Need a new pair of shades? First responders can receive 15% off from Ray-Ban. Select “Military, First Responder, Teacher, Government & Hospital Employee Discounts” in your shopping cart to verify your status.


Reebok – 50% Off

The Reebok first responders discount is a whopping 50% off! Those who verify eligibility through ID.me can score the deal.


Rothy’s – 20% Off

First responders who verify their status with SheerID can receive a 20% discount off one pair of Rothy’s shoes.


RTIC – 10% Off

First responders can score 10% off at RTIC online. Add your items to your cart and when then click the “Verify with ID.me” button to get the discount.


Sam’s Club – 60% Off a Club Membership

The popular warehouse store, Sam’s Club, offers 60% off club memberships to first responders, EMTs, and paramedics.

The store also offers $50 off a Sam’s Club Plus membership. Join as a Plus member to get perks like free Curbside Pickup, free shipping on most items, and early shopping hours.


Saucony – 20% Off 

First responders can receive 20% off at Saucony. Add an item to your online cart and verify your ID at checkout.


Savage Barbell – 20% Off 

First responders can receive 20% off at Savage Barbell after verifying eligibility with GovX.


Sears – 10% Off 

First responders can receive an extra 10% off select items at Sears – valid through July 6th, 2024.


Sennheiser– 20% Off + FREE Shipping 

Grab a quality pair of headphones. First responders who verify eligibility with ID.me can access 20% off plus free shipping at Sennheiser.


Sitka – Various Discounts

First responders qualify for special pricing on Sitka.com. Visit their website to learn more and verify your eligibility.


Stanley – 20% Off 

Tumbler fanatics will be excited to know that Stanley offers a 20% discount for first responders. To get the deal, click the “Verify with ID.me” button at checkout.


woman holding Tarte 3-pack Maracuja Juicy Lip Balm

Tarte Cosmetics – 40% Off

To apply for Tarte’s first responders discount, verify eligibility directly from Tarte’s website.


Therabody – 20% Off 

First responders get Therabody recovery and wellness gear for 20% off. Verify your status with ID.me.


ThirdLove – $15% Off 

Buy some ThirdLove undergarments at a discount! First responders can verify their ID to receive a one-time use code for 15% off a full-priced item. You may reapply for a new code every 24 hours.


Tineco – 15% Off 

First responders who verify their status with ID.me at checkout can receive 10% off at Tineco.


Tommy Hilfiger – 15% Off 

First responders can receive 15% off in-store and online when they verify their status with ID.me – valid through December 31, 2024.


TOMS – 15% Off 

Grab a pair of comfy shoes! The TOMS first responder discount is 15% off. Simply verify your status with ID.me to score the deal.


Traeger – Special Pricing

Wondering which grill brand to buy? Traeger offers special pricing to first responders on select gear!


TULA Skincare – 20% Off

Looking for clean beauty? First responders score 20% off at TULA. Click “verify with ID.me” at checkout.


UGG – 10% Off

Sink into a cozy pair of UGGs. First responders are eligible to receive a 10% healthcare workers discount at UGG.


Under Armour – 20% Off

Did you know Under Armour has a discount for first responders? If that’s you, you can score 20% off when shopping at UA.com, UA App, UA Brand House. You’ll also get 10% off when shopping at UA Factory House. Verify your eligibility with ID.me.


Urban Decay – 15% Off

First responders can use Beans.ID to verify their eligibility and score 15% off select items at Urban Decay.


Vera Bradley – 15% Off

Vera Bradley has a 15% appreciation discount for first responders who verify their eligibility with ID.me.


Whirlpool – 15% Off

There is a 15% discount for first responders at Whirlpool. Verify eligibility with SheerID.


Wonderfold Wagon – 15% Off

First responders qualify for an everyday heroes discount of 15% on select products from Wonderfold.com! Verify your eligibility with ID.me to get your coupon code. You may apply for a new code once per month. Offer excludes special edition wagons and accessories.


Wolverine – 15% Off

Upgrade your work boots. Wolverine offers a 15% first responders discount to those who verify eligibility at checkout.


Wrangler – 10% Off

First responders get 10% off at Wrangler after verifying eligibility through ID.me.


Yeti – Special Pricing

First responders can take advantage of special pricing at Yeti thanks to ID.me.


Zenni Optical – 10% Off

Treat your eyes to something special. First responders can receive 10% off at Zenni by verifying eligibility with ID.me.


person using a mobile phone

Check out these tech discounts for first responders:

Bose – Special Discount

Responders receive a special discount at Bose. Right now, the offer is $30 off $199. Verify your eligibility with ID.me to score the discount.


Dell Computers – 5% Off

Frontline workers and students can score 5% off at Dell. Visit Dell’s website to apply to receive a discount coupon.


Lenovo – 5% Off

First responders who verify their status can receive an extra 5% off sitewide.


Samsung – Up to 30% Off + Free Delivery

Join the Samsung First Responders Program to receive offers up to 30% off. You’ll also receive perks like free, no-contact delivery, instant trade-in, 0% APR financing with no down payment, and in-store pick up.


Sonos – 15% Off

Stock up on speakers at Sonos. First responders who verify eligibility with ID.me can score 15% off.


Verizon – Special pricing up to $25 Off

Sign up for 2-3 lines with Verizon and responders can save up to $25. Visit Verizon’s website to see more about their special pricing,

Family standing together at a waterpark

Take advantage of these first responder travel discounts:

CheapCaribbean.com – $150 Off

Healthcare professionals deserve a little R&R! Head on over to CheapCaribbean.com and apply for a promo code to score $150 off your next vacation!


Expedia – 8% Off

The Expedia first responders discount is 8% off select hotels. Verify your eligibility through ID.me.


Great Wolf Lodge – 30% Off

First responders can score a whopping 30% off. Just take advantage of the Howlin’ Heroes Offer before September 30, 2024. Use Code HEROES to score the deal.


Going – 25% Off

Scoop up some hot travel deals when you join Going. First responders can receive 25% off a Premium membership.


Hilton – Special Discount

Verify your eligibility as a first responder to receive a special discounted rate from Hilton.


Kalahari – Special Discount

Thanks to the Kalahari Salutes program, first responders like EMTs, firefighters, and police can receive a special rate at the resort! Bring your ID with you when you check in!


Marriott – 15% Off

First responders can enjoy 15% off flexible rates at Marriott Hotels. Show ID at check-in.


Six Flags – Special Offers

First responders may qualify for special offers at Six Flags.


Princess Cruise Line – Special Rates

First responders can receive special discounts on Princess Cruise Lines after verifying their status.


Sunset Station – Up to 35% Off

First responders who verify their eligibility with ID.me can receive 35% off all hotel rates. Expect to show ID at registration, also. Online offer only.


woman standing and pointing at the contents of a Green Chef Meal delivery box

Try these food, grocery, and meal service discounts for first responders:

Athletic Brewing Company – 10% Off

Enjoy a non-alcoholic beer at a discount! Athletic Brewing Co. gives first responders a 10% discount provided they verify eligibility with ID.me.


Blue Apron – 30% Off for 5 Weeks

First responders can enjoy 30% off of Blue Apron’s meal service for up to 5 weeks.


Dave & Buster’s – $20 Arcade Card for $15 + Up to 2% Cash Back

Score a discount on games at Dave & Busters. First responders can get a $20 arcade card for $5 off plus up to 2% cash back. Verify your status with ID.me to snag the discount.


EveryPlate – 75% Off 1st Box + FREE Shipping + On-Going 15% Discount

First responders can take advantage of EveryPlate’s Heroes Discount. You’ll receive 75% off your first box plus FREE shipping. Any shipments after that are 15% off.


Green Chef – 70% Off the 1st Box + Free Shipping + 15% On-Going Discount

The Green Chef first responders discount is sizeable. You’ll receive 75% off your first box plus FREE shipping. Any shipments after that are 15% off.


Home Chef – 50% Off the 1st Box + 10% On-Going Discount

First responders can get a deal on Home Chef meal services. Verify your status with ID.me to snag the discount.


Mighty Meals – 15% Off

Frontline medical workers can score 15% off an order from Mighty Meals.


The Farmer’s Dog – 60% Off 1st Box

First responders are eligible to receive 60% off their 1st box from The Farmer’s Dog. Discount is valid for a max discount up to $15.


Thrive Market – FREE Year-Long Membership

First responders can access Thrive Market FREE for an entire year. Members save, on average, up to 30% on groceries.


peacock on tv

Plus, use these other first responder discounts:

7-Eleven – 5¢ Off Per Gallon

Want to save on gas? 7-Eleven has paired up with ID.me to roll out a new loyalty program. First responders that verify their eligibility can receive some great offers including 5¢ off per gallon on fuel!


Babbel – 6 months FREE

First responders can score 6 months of FREE language lessons from Babbel. If you’re a healthcare professional looking to become bilingual, take advantage of this great offer!


Fender Play – 50% Off Annual Subscription

Learn to play music with lessons from Fender. The company offers 50% off annual subscription to first responders. Verify your status through ID.me.


Liberty University – 25% Off Tuition

First responders receive a whopping 25% discount to Liberty University!


Peacock – Pay Just $1.99 a Month

Right now, first responders can score a rock-bottom price for Peacock streaming services. After verifying their status, first responders pay just $1.99 per month for the first 12 months.


Pvolve – 20% Off

Pvolve has a Health Heroes discount where first responders can take 20% off sitewide after verifying their status with SheerID.


Santikos Entertainment – $5 Off

Every single Monday, first responders can score tickets, a large popcorn, and a large drink for just $5. Be prepared to show your badge at the ticket stand. This offer extends to military members too!


Smile Club – 15% Off 

Perfect your pearly whites! Smile Club gives a 15% off discount to first responders after they provide their employment ID number. Discount cannot be applied to the deductible.


Top Golf – Up to 20% Off

Did you know Top Golf has a first responders discount? You may qualify for 10% off gameplay and events and room rental. You’ll also score 20% off select Platinum memberships.


Sign up for texts to get all the hottest deals!


About the writer:

Kara is a writer and photographer from the Midwest. Her creative work has appeared in various publications over the past decade. With a background in finance, she loves to be money-savvy.


Join The Discussion

Comments 3

  1. Robyn

    Great list! Don’t forget about Pit Boss, 25pct off for first responders via IDMe.

    • Amber (Hip Sidekick)

      SWEET! Thanks, Robyn!

  2. Lisa

    California firefighters 🚒 are rocking it this year! I hope they can enjoy some treats and time off!!

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