Prius car

Explore the 2024 Toyota Prius Prime photo gallery to get a look at the stunning exterior color options and interior seating area of this plug-in hybrid.

The Toyota Prius was the pioneer for the hybrid vehicle segment when it began back in the late '90s. It dominated sales but no one would ever have accused it of being attractive, especially the current generation. With the arrival of more efficient and far less hideous players in the game, sales have waned over

Detroit Bureau Chief Aaron Bragman set out to see if the Prius Prime XSE Premium could achieve its stated 39 miles of electric range — or if it could do better.

A 52 mpg Toyota Prius hybrid

Found in Altoona. And rather pretty.