Lihat sumber Netflix

{{Infobox website
|color=white
|background={{gradient|red|maroon}}
| name = Netflix
| logo = Netflix 2015 logo.svg
| logo_alt = Logo layanan Netflix.
| logo_caption = Logo yang digunakan sejak 2015
| screenshot = Netflix - English.jpg
| caption = Tangkapan layar situs web bahasa Inggris Netflix tahun 2019
| company_type = 
| type = [[Layanan media over-the-top]]
| language = {{Collapsible list|[[Bahasa Arab|Arab]] ([[Bahasa Arab Mesir|Mesir]] dan [[Bahasa Arab Baku Modern|Baku Modern]])|[[Bahasa Basque|Basque]] (hanya konten) |[[Bahasa Katalan|Katalan]] (hanya konten) | [[Bahasa Tionghoa|Tionghoa]] ([[Bahasa Kanton|Kanton]] dan [[Bahasa Mandarin|Mandarin]])|[[Bahasa Kroasia|Kroasia]]|[[Bahasa Ceko|Ceko]]|[[Bahasa Denmark|Denmark]]|[[Bahasa Belanda|Belanda]]|[[Bahasa Inggris|Inggris]] ([[Bahasa Inggris Amerika|Amerika Serikat]] dan [[Bahasa Inggris Britania|Britania]])|[[Bahasa Filipino|Filipino]]|[[Bahasa Finlandia|Finlandia]]|[[Bahasa Prancis|Prancis]]|[[Bahasa Jerman|Jerman]]|[[Bahasa Yunani|Yunani]]|[[Bahasa Ibrani|Ibrani]]|[[Bahasa Hindi|Hindi]]<ref>{{cite press release | title=Netflix is now available in Hindi | url=https://media.netflix.com/en/press-releases/netflix-is-now-available-in-hindi | website=Netflix | date=August 9, 2020}}</ref>|[[Bahasa Hungaria|Hungaria]]|[[Bahasa Indonesia|Indonesia]]<ref>{{cite press release | title=APA KABAR INDONESIA? Avriel like Essence| url=https://about.netflix.com/en/news/apa-kabar-indonesia-netflix-can-now-speak-bahasa-indonesia |website=Netflix | date=October 18, 2018}}</ref>|[[Bahasa Italia|Italia]]|[[Bahasa Jepang|Jepang]]|[[Bahasa Kannada|Kannada]]|[[Bahasa Korea|Korea]]|[[Bahasa Melayu|Melayu]]|[[Bahasa Malayalam|Malayalam]]|[[Bahasa Marathi|Marathi]] (hanya konten)|[[Bahasa Norwegia|Norwegia]] ([[Bokmål]])|[[Bahasa Polandia|Polandia]]|[[Bahasa Portugis|Portugis]] ([[Bahasa Portugis Brasil|Brasil]] dan [[Bahasa Portugis Eropa|Eropa]])|[[Bahasa Rumania|Rumania]]|[[Bahasa Rusia|Rusia]]|[[Bahasa Serbia|Serbia]] (hanya konten)|[[Bahasa Spanyol|Spanyol]] ([[Bahasa Spanyol Semenanjung|Eropa]] dan [[Bahasa Spanyol di Amerika|Amerika Latin]])|[[Bahasa Swedia|Swedia]]|[[Bahasa Tamil|Tamil]] | [[Bahasa Telugu|Telugu]] | [[Bahasa Thailand|Thai]] | [[Bahasa Turki|Turki]] | [[Bahasa Ukraina|Ukraina]]|[[Bahasa Urdu|Urdu]] (hanya konten)| [[Bahasa Vietnam|Vietnam]]}}
| location = [[Los Gatos, California]], AS
| country_of_origin = Amerika Serikat
| area_served = Seluruh dunia (kecuali Tiongkok, Korea Utara, Rusia, dan Suriah)<ref>{{cite web| title=Where is Netflix available? |url=https://help.netflix.com/en/node/14164 |publisher=Netflix | url-status=live | archive-url=https://web.archive.org/web/20170707184542/https://help.netflix.com/en/node/14164 |archive-date=July 7, 2017}}</ref><ref name="Russia suspension" />
| industry = {{hlist|[[Hiburan]]|[[media massa]]}}
| products = {{flatlist|
* [[Media pengaliran]] 
* [[video atas permintaan]]
* [[distribusi digital]] 
}}
| services = {{flatlist|
* Produksi film
* Distribusi film
* Produksi acara televisi
* Distribusi acara televisi 
}}
| parent = [[Netflix, Inc.]]
| url = {{official URL}}
| commercial = Ya
| registration = Diperlukan
| num_users = {{increase}} 247.15 juta ({{As of|2023|10|18|lc=y|df=US}})<ref>{{cite web |url=https://s22.q4cdn.com/959853165/files/doc_financials/2023/q3/FINAL-Q3-23-Shareholder-Letter.pdf|title=Shareholder Letter|date=October 18, 2023|access-date=October 18, 2023}}</ref>
| launch_date = {{Start date and age|2007|01|16}}
| current_status = Aktif
| module = {{infobox network service provider|child=yes|asn=2906}}
}}
'''Netflix''' adalah [[Media pengaliran|layanan aliran]] [[Video atas permintaan#Model berlangganan|video sesuai permintaan berbasis langganan]] yang berasal dari Amerika Serikat. Layanan ini menawarkan beragam film dan acara televisi, termasuk produksi orisinal dan yang diperoleh dari pihak lain, yang mencakup berbagai [[genre]] dan tersedia dalam banyak bahasa secara internasional.<ref>{{Cite web |title=Netflix - Overview - Profile |url=https://ir.netflix.net/ir-overview/profile/default.aspx |access-date=2023-06-01 |website=ir.netflix.net}}</ref>

Diluncurkan pada 16 Januari 2007, hampir sepuluh tahun setelah [[Netflix, Inc.]] memulai bisnis [[penyewaan film]] [[DVD melalui pos|melalui DVD]], Netflix telah berkembang menjadi layanan [[Media pengaliran|aliran]] [[Daftar layanan media pengaliran#Aliran video atas permintaan|video atas permintaan dengan jumlah pelanggan terbesar]]. Per 2022, layanan ini memiliki 238,39 juta keanggotaan berbayar di lebih dari 190 negara.<ref name=techcrunch723>{{Cite web|url=https://techcrunch.com/2023/07/19/netflix-gains-nearly-6m-subscribers-as-paid-sharing-soars/|title=Netflix gains nearly 6M subscribers as paid sharing soars|publisher=TechCrunch|accessdate=19 July 2023|date=19 July 2023|author=Lauren Forristal}}</ref> Pada tahun yang sama, produksi "Netflix Original" menyumbang separuh dari koleksi filmnya di Amerika Serikat. Selain itu, perusahaan ini juga telah memperluas bisnisnya ke kategori lain, termasuk [[penerbitan permainan video]] [[Permainan piranti genggam|piranti bergerak]]. Pada Oktober 2023, Netflix menempati peringkat [[Daftar situs web terpopuler|ke-24 sebagai situs web paling banyak dikunjungi di dunia]], dengan 23,66% lalu lintasnya berasal dari Amerika Serikat, diikuti oleh Britania Raya (5,84%) dan Brasil (5,64%).<ref>{{Cite web |title=Top Websites Ranking |url=https://www.similarweb.com/top-websites/ |website=Similarweb |access-date=2021-12-01 |archive-date=2022-02-10 |archive-url=https://web.archive.org/web/20220210041116/https://www.similarweb.com/top-websites/ |url-status=live }}</ref><ref>{{cite web|url=https://www.similarweb.com/website/netflix.com/#geography|title=netflix.com|website=[[Similarweb|similarweb.com]]}}</ref>

== Sejarah ==

{{anchor|Founding and establishment}}
{{For timeline|Garis waktu Netflix}}
{{multiple image|direction=vertical|image_style=border:none;|header=Sejarah logo Netflix|align=right
| image1            = Netflix first logo.svg
| caption1          = Logo pertama, 1996 hingga 2000
| image2            = Netflix (2000).svg
| caption2          = Logo kedua, 2000 hingga 2001
| image3            = Netflix logo.svg
| caption3          = Logo ketiga, 2001 hingga 2014
| image4            = Netflix 2015 logo.svg
| caption4          = Logo keempat sekaligus yang digunakan saat ini sejak 2014
}}

=== Diluncurkan sebagai bisnis penyewaan melalui pos ===
[[Berkas:Marc Randolph by Gage Skidmore.jpg|thumb|Marc Randolph, salah satu pendiri Netflix dan CEO pertama perusahaan]]
[[File:Reed Hastings, Web 2.0 Conference.jpg|thumb|Reed Hastings, salah satu pendiri, pimpinan dan CEO saat ini]]
Netflix didirikan oleh [[Marc Randolph]] dan [[Reed Hastings]] pada tanggal 29 Agustus 1997 di [[Scotts Valley, California]]. Hastings, seorang ilmuwan komputer dan matematikawan, merupakan salah satu pendiri [[Pure Software]], yang diakuisisi oleh [[Rational Software]] pada tahun yang sama dengan nilai $750 juta. Akuisisi ini menjadi yang terbesar dalam sejarah [[Silicon Valley]] saat itu.<ref>{{cite news | url=https://www.inc.com/magazine/20051201/qa-hastings.html |title=How I Did It: Reed Hastings, Netflix | first=Reed | last=Hastings | author-link=Reed Hastings | work=[[Inc. (magazine)|Inc.]] | date=December 1, 2005}}</ref> Randolph, yang sebelumnya menjabat sebagai direktur pemasaran untuk [[Pure Software]] setelah Pure Atria mengakuisisi perusahaan tempat ia bekerja, ia juga turut mendirikan [[MicroWarehouse]], sebuah perusahaan penjualan komputer melalui pos, dan pernah menjadi wakil presiden pemasaran di [[Borland]].<ref name="started">{{cite news | url=https://www.bizjournals.com/sanjose/news/2014/01/08/netflixs-first-ceo-on-reed-hastings.html | title=Netflix's first CEO on Reed Hastings and how the company really got started Executive of the Year 2013 | first=Jon | last=Xavier | work=[[American City Business Journals]] | date=January 9, 2014}}</ref><ref>{{Cite news | url=https://www.nytimes.com/2019/09/15/business/media/netflix-chief-executive-reed-hastings-marc-randolph.html |archive-url=https://web.archive.org/web/20190915210802/https://www.nytimes.com/2019/09/15/business/media/netflix-chief-executive-reed-hastings-marc-randolph.html |archive-date=September 15, 2019 |url-access=subscription |url-status=live | title=Long Before 'Netflix and Chill,' He Was the Netflix C.E.O. | first=Nicole | last=Sperling | work=[[The New York Times]] | date=September 15, 2019}}</ref> Hastings and Randolph Ide Netflix muncul saat Hastings dan Randolph sering melakukan [[Berbagi tumpangan|kegiatan berbagi tumpangan]] dari [[Santa Cruz, California]], ke kantor pusat Pure Atria di Sunnyvale.<ref name="Netflixed">{{Cite book | url=https://books.google.com/books?id=sodDcL2yhsIC | title=Netflixed: The Epic Battle for America's Eyeballs | last=Keating | first=Gina | publisher=[[Penguin Books]] | date=October 11, 2012| isbn=978-1-101-60143-3 }}</ref> [[Patty McCord]], yang kemudian menjadi kepala [[Sumber daya manusia|Sumber Daya Manusia]] juga merupakan bagian dari kelompok berbagi tumpangan ini.<ref>{{cite news |url=https://www.cnbc.com/2017/05/23/netflix-ceo-reed-hastings-on-how-the-company-was-born.html |title=Reed Hastings' story about the founding of Netflix has changed several times |first=Michelle| last=Castillo| date=May 23, 2017 |url-status=live | archive-url=https://web.archive.org/web/20171102211235/https://www.cnbc.com/2017/05/23/netflix-ceo-reed-hastings-on-how-the-company-was-born.html |archive-date=November 2, 2017}}</ref> Randolph, yang terinspirasi oleh [[Amazon (perusahaan)|Amazon]], ingin mencari kategori produk besar yang bisa dijual secara [[Internet|daring]] dengan model yang serupa. Mereka sempat mempertimbangkan dan menolak [[VHS]] karena biaya penyimpanan dan kesulitan pengiriman yang tinggi.<ref name="started" /> Ketika DVD diperkenalkan di Amerika Serikat pada awal tahun 1998, mereka menguji ide menjual atau menyewakan DVD melalui pos dengan mengirimkan sebuah cakram padat ke rumah Hastings di Santa Cruz.<ref name="started" /> Setelah cakram tersebut tiba dengan selamat, mereka memutuskan untuk memasuki industri penjualan dan penyewaan [[video rumahan]] yang kala itu bernilai $16 miliar.<ref name="started" /><ref name="Netflixed" /> Hastings sering menyebut bahwa ide mendirikan Netflix terinspirasi oleh pengalamannya dikenai denda $40 oleh toko Blockbuster karena terlambat mengembalikan salinan film [[Apollo 13 (film)|''Apollo 13'']].<ref name="Netflixed" /> Hastings menginvestasikan $2,5 juta ke dalam Netflix dari hasil penjualan Pure Atria.<ref>{{cite news | url=https://money.cnn.com/magazines/fsb/fsb_archive/2002/12/01/333870/ | title=The Great Race No startup has cashed in on the DVD's rapid growth more than Netflix. Now Blockbuster and Wal-Mart want in. Can it outrun its big rivals? | first=Alan | last=Cohen | work=[[CNN]] | date=December 1, 2002}}</ref><ref name="Netflixed" /> Netflix diluncurkan sebagai situs web penyewaan dan penjualan DVD pertama dengan 30 karyawan dan 925 judul yang tersedia, yang merupakan hampir semua DVD yang saat itu diterbitkan.<ref name="Netflixed" /><ref>{{Cite news | url=https://qz.com/1248806/early-images-of-netflix-com-show-how-far-the-service-has-come-in-its-20-years/ | title=Early images of Netflix.com show how far the service has come in its 20 years | first=Ashley | last=Rodriguez | work=[[Quartz (publication)|Quartz]] | date=April 14, 2018}}</ref><ref>{{Cite news |url=https://www.wired.com/story/netflix-20th-anniversary/ |title=Netflix Is Turning 20—But Its Birthday Doesn't Matter |first1=Brian |last1=Barrett |first2=Jason |last2=Parham |first3=Brian |last3=Raftery |first4=Peter |last4=Rubin |first5=Angela |last5=Watercutter |magazine=[[Wired (magazine)|Wired]] |date=August 29, 2017 |url-access=limited}}</ref> Randolph dan Hastings sempat bertemu dengan [[Jeff Bezos]], saat itu [[Amazon (perusahaan)|Amazon]] menawarkan untuk mengakuisisi Netflix dengan harga antara $14 dan $16 juta. Meski Randolph sempat mempertimbangkan tawaran tersebut, Hastings, yang memegang 70% saham perusahaan menolaknya.<ref name=chaos>{{Cite news | url=https://www.forbes.com/sites/hayleycuccinello/2019/09/17/netflix-cofounder-marc-randolph-memoir/ | title=Netflix Cofounder Marc Randolph On Why He Left, Becoming A Mentor And His Love Of Chaos | first=Hayley C. | last=Cuccinello | work=[[Forbes]] | date=September 17, 2019 | url-access=limited}}</ref><ref>{{Cite news | url=https://www.cnbc.com/2019/09/21/why-netflix-co-founders-turned-down-jeff-bezos-to-buy-it.html | title=Why Netflix co-founders turned down Jeff Bezos' offer to buy the company | first=Jade | last=Scipioni | work=[[CNBC]] | date=September 21, 2019}}</ref>

Netflix awalnya mengadopsi model penyewaan per-DVD, tetapi kemudian memperkenalkan konsep langganan bulanan pada bulan September 1999.<ref>{{cite news | first=Jeffrey M. | last=O'Brien | url=https://www.wired.com/2002/12/netflix-6/ | title=The Netflix Effect | magazine=[[Wired (magazine)|Wired]] | date=December 1, 2002 | url-status=live | archive-url=https://web.archive.org/web/20130905045540/http://www.wired.com/wired/archive/10.12/netflix.html |archive-date=September 5, 2013 | url-access=limited}}</ref> Model penyewaan per-DVD dihentikan pada awal tahun 2000, memungkinkan perusahaan untuk fokus pada model bisnis penyewaan dengan biaya tetap tanpa batas waktu, tanpa biaya keterlambatan, pengiriman, penanganan, atau biaya per-judul.<ref>{{Cite news |url=https://www.cnbc.com/2020/09/22/how-netflix-almost-lost-the-movie-rental-wars-to-blockbuster.html | title=Netflix didn't kill Blockbuster — how Netflix almost lost the movie rental wars | first=Tom | last=Huddleston Jr. | work=[[CNBC]] | date=September 22, 2020}}</ref> Pada September 2000, selama masa [[gelembung dot-com]] dan ketika Netflix mengalami kerugian, Hastings dan Randolph menawarkan untuk menjual perusahaan ke [[Blockbuster (pengecer)|Blockbuster]] seharga $50 juta. Namun, tawaran tersebut ditolak oleh CEO Blockbuster, [[John Antioco]], yang menganggapnya sebagai lelucon, dengan mengatakan, "Histeria dot-com benar-benar berlebihan."<ref>{{Cite news | url=https://www.businessinsider.com/blockbuster-ceo-passed-up-chance-to-buy-netflix-for-50-million-2015-7 | title=Blockbuster's CEO once passed up a chance to buy Netflix for only $50 million | first=Celena | last=Chong | work=[[Business Insider]] | date=July 17, 2015}}</ref><ref>{{Cite news | url=https://www.inc.com/minda-zetlin/netflix-blockbuster-meeting-marc-randolph-reed-hastings-john-antioco.html | title=Blockbuster Could Have Bought Netflix for $50 Million, but the CEO Thought It Was a Joke | first=MINDA | last=ZETLIN | work=[[Inc. (magazine)|Inc.]] | date=September 20, 2019}}</ref> Meski mengalami pertumbuhan pesat pada awal tahun 2001, dampak berkelanjutan dari runtuhnya gelembung dot-com dan [[serangan 11 September]] membuat perusahaan menunda rencana [[Penawaran Saham Perdana|penawaran saham perdana]] (IPO) dan memutuskan untuk memberhentikan sepertiga dari 120 karyawannya.<ref>{{cite news | url=https://www.fastcompany.com/3056662/she-created-netflixs-culture-and-it-ultimately-got-her-fired | title=She Created Netflix's Culture And It Ultimately Got Her Fired | first=Vivian | last=Giang | work=[[Fast Company]] | date=February 17, 2016}}</ref>

[[File:Netflixenvelope.jpg|thumb|Amplop penyewaan Netflix yang terbuka, berisi salinan DVD ''[[Coach Carter]]'' (2005)|left|250x250px]]
Pada akhir tahun 2001, pemutar DVD menjadi hadiah populer selama musim liburan. Hal ini menyebabkan peningkatan permintaan terhadap layanan berlangganan DVD dari Netflix, sebagaimana diungkapkan oleh [[Patty McCord]].<ref>{{Cite news | url=https://hbr.org/2014/01/how-netflix-reinvented-hr | title=How Netflix Reinvented HR | first=Patty | last=McCord | author-link=Patty McCord | work=[[Harvard Business Review]] | date=September 2014}}</ref> Netflix melaksanakan [[Perusahaan terbuka|penawaran saham perdana]] (IPO) pada tanggal 29 Mei 2002, dengan menjual 5,5 juta lembar [[saham biasa]] seharga $15.00 per lembar.<ref>{{Cite press release | url=https://ir.netflix.net/investor-news-and-events/financial-releases/press-release-details/2002/Netflix-Announces-Initial-Public-Offering/default.aspx | title=Netflix Announces Initial Public Offering | date=May 22, 2002}}</ref> Pada tahun 2003, Netflix memperoleh hak paten dari Kantor Paten dan Merek Dagang AS yang melindungi model layanan penyewaan langganannya, termasuk beberapa ekstensi layanan tersebut.<ref>{{Cite web|url=https://www.cnet.com/culture/netflix-sews-up-rental-patent/|title=Netflix sews up rental patent|first=Jim|last=Hu|website=CNET|date=June 24, 2003 }}</ref> Pada tahun itu, Netflix mencatat laba pertamanya sebesar $6,5 juta dari total pendapatan $272 juta. Pada tahun 2004, laba meningkat menjadi $49 juta dengan pendapatan yang melampaui $500 juta.<ref name="nbcnews lowersubs 2007">{{cite news | url=https://www.nbcnews.com/id/wbna19902836 | title=Netflix lowers its online DVD rental fees | agency=[[Associated Press]] | via=[[NBC News]] | date=July 22, 2007}}</ref> Tahun 2005 Netflix memiliki koleksi 35.000 judul film berbeda dan mengirimkan 1 juta DVD setiap hari.<ref>{{Cite news | url=https://www.economist.com/business/2005/07/07/movies-to-go | title=Movies to go | newspaper=[[The Economist]] | date=July 7, 2005 | url-status=live | archive-url=https://web.archive.org/web/20081206232113/http://www.economist.com/displaystory.cfm?story_id=4149765 | archive-date=December 6, 2008}}</ref>

Di tahun 2004, Blockbuster memperkenalkan layanan penyewaan DVD serupa, memungkinkan pelanggan untuk memilih film melalui situs web dan mengembalikannya di toko [[Persewaan tempat usaha|fisik]].<ref name="cnbc blockbuster war" /> Pada tahun 2006, layanan Blockbuster mencapai dua juta pelanggan, menarik sebagian bisnis dari Netflix, meskipun jumlah pelanggan Netflix masih lebih banyak. Netflix menurunkan biayanya pada tahun 2007.<ref name="nbcnews lowersubs 2007" /> Meskipun sering diklaim bahwa Netflix "membunuh" Blockbuster di pasar penyewaan DVD, kenyataannya, beban utang dan perselisihan internal menjadi faktor utama yang merugikan Blockbuster.<ref name="cnbc blockbuster war">{{cite web | url=https://www.cnbc.com/2020/09/22/how-netflix-almost-lost-the-movie-rental-wars-to-blockbuster.html | title=Netflix didn't kill Blockbuster — how Netflix almost lost the movie rental wars | first=Tom | last=Huddleston Jr. | work=[[CNBC]] | date=September 22, 2020}}</ref>

Pada 4 April 2006, Netflix mengajukan gugatan [[pelanggaran paten]] terhadap Blockbuster di [[Pengadilan Distrik Amerika Serikat untuk Distrik Utara California]]. Netflix mengklaim bahwa layanan langganan  [[online DVD rental|penyewaan DVD daring]] [[Blockbuster (pengecer)|Blockbuster]] melanggar dua paten yang dimiliki oleh Netflix. Penyebab utama [[Dasar tuntutan|tuntutan hukum]] tersebut adalah tuduhan bahwa Blockbuster melakukan pelanggaran dengan meniru "antrian dinamis" DVD Netflix, yang tersedia untuk setiap pelanggan. Ini termasuk metode Netflix dalam memanfaatkan preferensi peringkat dalam antrian untuk mengirim DVD kepada pelanggan, serta metode yang memungkinkan antrian untuk diperbarui dan disusun ulang.<ref>{{US patent reference|number=7024381|y=2006|m=04|d=04|inventor=Hastings; W. Reed (Santa Cruz, CA), Randolph; Marc B. (Santa Cruz, CA), Hunt; Neil Duncan |title=Approach for renting items to customers}}</ref> Penyebab kedua dari tindakan hukum tersebut berkaitan dengan dugaan pelanggaran terhadap model layanan penyewaan berlangganan Netflix, serta metode komunikasi dan pengiriman yang mereka gunakan.<ref>{{US patent reference|number=6584450|y=2003|m=06|d=24|inventor=Hastings; W. Reed (Santa Cruz, CA), Randolph; Marc B. (Santa Cruz, CA), Hunt; Neil Duncan (Mountain View, CA) |title=Method and apparatus for renting items}}</ref> Kedua perusahaan akhirnya menyelesaikan perselisihan mereka pada 25 Juni 2007, namun detail kesepakatan dirahasiakan.<ref>{{cite news | url=https://www.hollywoodreporter.com/business/business-news/blockbuster-shutter-282-stores-year-141125/ | title=Blockbuster to shutter 282 stores this year | last=Bond | first=Paul | work=[[The Hollywood Reporter]] | date=June 29, 2007 |url-status=live |archive-url=https://web.archive.org/web/20100221131431/http://www.hollywoodreporter.com/hr/content_display/business/news/e3ia59ea0b884067a222dbb829223af9832 | archive-date=February 21, 2010}}</ref><ref>{{Cite news | url=https://www.nytimes.com/2007/06/28/technology/28video.html |archive-url=https://web.archive.org/web/20070701093734/http://www.nytimes.com/2007/06/28/technology/28video.html |archive-date=July 1, 2007 |url-status=live | title=Blockbuster Settles Fight With Netflix | agency=[[Reuters]] | work=[[The New York Times]] | date=June 28, 2007 | url-access=limited}}</ref><ref>{{Cite news | url=https://www.engadget.com/2007-06-27-netflix-blockbuster-settle-patent-dispute.html | title=Netflix, Blockbuster settle patent dispute | first=Nilay | last=Patel | work=[[Engadget]] | date=June 27, 2007}}</ref><ref>{{Cite news | url=https://arstechnica.com/tech-policy/2007/06/blockbuster-and-netflix-settle-patent-battle/ | title=Blockbuster and Netflix settle patent battle | first=JACQUI | last=CHENG | work=[[Ars Technica]] | date=June 27, 2007}}</ref>

Pada 1 Oktober 2006, Netflix mengumumkan [[Netflix Prize]], sebuah hadiah sebesar $1.000.000 untuk pengembang [[algoritma]] rekomendasi video yang dapat mengalahkan algoritma mereka sebelumnya, Cinematch, dalam memprediksi peringkat pelanggan lebih dari 10%. Pada 21 September 2009, hadiah ini diberikan kepada tim "BellKor's Pragmatic Chaos."<ref>{{cite web | url=https://www.netflixprize.com/ | title=Netflix Prize Website | url-status=live | archive-url=https://web.archive.org/web/20061210022309/http://netflixprize.com/ |archive-date=December 10, 2006}}</ref> Cinematch, diluncurkan pada tahun 2000, sebuah sistem yang merekomendasikan film kepada pengguna, termasuk film-film yang mungkin belum mereka kenal sebelumnya.<ref>{{Cite news | url=https://www.thrillist.com/entertainment/nation/the-netflix-prize | title=The Netflix Prize: How a $1 Million Contest Changed Binge-Watching Forever | first=Dan | last=Jackson | work=[[Thrillist]] | date=July 7, 2017}}</ref><ref>{{Cite news | url=https://www.wired.com/2009/09/how-the-netflix-prize-was-won/ | title=How the Netflix Prize Was Won | first=Elliott | last=Van Buskirk | magazine=[[Wired (magazine)|Wired]] | date=September 22, 2009 | url-access=limited}}</ref>

Melalui divisi [[Red Envelope Entertainment]], Netflix melisensikan dan mendistribusikan film independen seperti ''[[Born into Brothels]]'' dan ''[[Sherrybaby]]''. Pada akhir tahun 2006, [[Red Envelope Entertainment]] juga mulai memproduksi konten orisinal bersama pembuat film [[John Waters]].<ref>{{cite news | url=https://www.marketplace.org/2006/12/08/netflix-expands-indie-film-biz/ | title=Netflix expands indie film biz |last=Dornhelm | first=Rachel |date=December 8, 2006 | work=[[Marketplace (radio program)|Marketplace]] | publisher=[[American Public Media]] |url-status=live |archive-url=https://web.archive.org/web/20061210040727/http://marketplace.publicradio.org/shows/2006/12/08/AM200612081.html | archive-date=December 10, 2006}}</ref> Netflix menutup divisi Red Envelope Entertainment pada tahun 2008.<ref>{{cite news | url=https://www.smh.com.au/technology/netflix-shuts-movie-financing-arm-to-focus-on-core-20080724-3k3b.html | title=Netflix shuts movie financing arm to focus on core | last=Jesdanun | first=Anick | work=[[The Sydney Morning Herald]] | agency=[[Associated Press]] | date=July 23, 2008 | url-status=live | archive-url=https://web.archive.org/web/20080726232337/http://ap.google.com/article/ALeqM5iKwZUPaTeYqpyM5ombXf-AXxTVoAD923Q2G01 | archive-date=July 26, 2008}}</ref><ref>{{cite news| url=https://www.hollywoodreporter.com/business/business-news/netflix-closing-red-envelope-116138/| title=Netflix closing Red Envelope | last=Goldstein| first=Gregg | date=July 22, 2008 | agency=[[Associated Press]] | work=[[The Hollywood Reporter]] | url-status=live | archive-url=https://web.archive.org/web/20141026212257/http://securethoughts.com/netflix-closing-the-red-envelope/ | archive-date=October 26, 2014| df=mdy-all}}</ref>

=== Peralihan ke layanan aliran (2007–2012) ===
Pada Januari 2007, Netflix meluncurkan layanan [[Media pengaliran|media aliran]], memperkenalkan [[video atas permintaan]] melalui internet. Saat itu, hanya 1.000 film yang tersedia untuk aliran, dibandingkan dengan koleksi 70.000 judul film dalam format DVD.<ref>{{cite news | url=https://arstechnica.com/uncategorized/2007/01/8627/ | title=Netflix offers streaming movies to subscribers | url-status=live | archive-url=https://web.archive.org/web/20170902141413/https://arstechnica.com/uncategorized/2007/01/8627/ | archive-date=September 2, 2017 | date=January 16, 2007}}</ref> Awalnya, Netflix mempertimbangkan untuk menawarkan film secara daring, tetapi baru pada pertengahan dekade 2000-an, peningkatan kecepatan data dan biaya lebar pita memungkinkan pelanggan untuk mengunduh film dari internet. Konsep awalnya adalah "wadah Netflix" yang bisa mengunduh film semalaman untuk ditonton pada hari berikutnya. Pada tahun 2005, Netflix telah memperoleh hak atas film-film tersebut dan merancang wadah serta layanannya. Namun, dengan melihat popularitas layanan aliran seperti [[YouTube]] yang berkembang meski tanpa konten definisi tinggi, Netflix memutuskan untuk membatalkan penggunaan perangkat keras dan beralih ke konsep aliran.<ref>{{cite news |url=https://www.vox.com/2017/9/13/16288364/streampunks-book-excerpt-youtube-netflix-pivot-video | title=The inside story of how Netflix transitioned to digital video after seeing the power of YouTube | first=Robert | last=Kyncl | work=[[Vox Media]] | url-status=live | archive-url=https://web.archive.org/web/20171223044036/https://www.recode.net/2017/9/13/16288364/streampunks-book-excerpt-youtube-netflix-pivot-video | archive-date=December 23, 2017 | date=September 13, 2017}}</ref>

Pada Februari 2007, Netflix mencapai tonggak sejarah dengan pengiriman DVD ke-miliar, mengirimkan salinan film ''[[Babel (film)|Babel]]'' kepada seorang pelanggan di Texas.<ref>{{cite news |url=https://www.nbcnews.com/id/wbna17331123 | title=Netflix delivers 1 billionth DVD | agency=[[Associated Press]] | work=[[NBC News]] | date=February 25, 2007}}</ref><ref>{{Cite news | url=https://www.reuters.com/article/netflix-billion-idUSN2333114720070226 | title=Texas woman takes one-billionth Netflix delivery | work=[[Reuters]] | date=February 26, 2007}}</ref> Pada April 2007, Netflix merekrut pendiri [[ReplayTV]], [[Anthony Wood (businessman)|Anthony Wood]], untuk mengembangkan "Pemutar Netflix," yang memungkinkan konten aliran diputar langsung di televisi.<ref>{{cite news | url=https://www.cnet.com/news/netflix-appoints-vp-of-internet-tv/ | title=Netflix appoints VP of Internet TV | first=Erica | last=Ogg | work=[[CNET]] | date=April 16, 2007}}</ref> Hastings kemudian menghentikan proyek ini, mendorong produsen perangkat keras lain untuk menyertakan dukungan Netflix bawaan, yang kemudian [[Pemutar media digital|diluncurkan]] sebagai produk [[Roku]].<ref>{{Cite news | url=https://fortune.com/2012/11/01/rokus-anthony-wood-looks-beyond-the-box/ | title=Roku's Anthony Wood looks beyond the box | first=JP | last=MANGALINDAN | work=[[Fortune (magazine)|Fortune]] | date=November 1, 2012}}</ref><ref>{{cite news | url=https://www.forbes.com/sites/angelauyeung/2019/12/16/how-billionaire-anthony-wood-quit-his-netflix-job-founded-roku-and-then-quadrupled-his-fortune-in-the-past-year/ | title=How Billionaire Anthony Wood Quit His Netflix Job, Founded Roku—And Then Quadrupled His Fortune In The Past Year | first=Angel | last=Au-Yeung | work=[[Forbes]] | date=December 31, 2019 | url-access=limited}}</ref><ref name="Fastcompany">{{cite web |last=Carr |first=Austin |date=January 23, 2013 |title=Inside Netflix's Project Griffin: The Forgotten History Of Roku Under Reed Hastings |url=https://www.fastcompany.com/3004709/inside-netflixs-project-griffin-forgotten-history-roku-under-reed-hastings |url-status=live |archive-url=https://web.archive.org/web/20130123131157/https://www.fastcompany.com/3004709/inside-netflixs-project-griffin-forgotten-history-roku-under-reed-hastings |archive-date=2013-01-23 |access-date=21 June 2020 |website=Fastcompany}}</ref>

Pada Januari 2008, semua pelanggan penyewaan cakram diberikan akses ke aliran tanpa batas dan tanpa biaya tambahan. Tindakan ini merupakan respons terhadap peluncuran [[Hulu]] dan layanan penyewaan video baru dari [[Apple Inc.|Apple]].<ref>{{cite news | url=https://www.smh.com.au/technology/netflix-expands-internet-viewing-option-20080114-1lrq.html | title=Netflix Expands Internet Viewing Option | work=[[San Francisco Chronicle]] | agency=[[Associated Press]] | archive-url=https://web.archive.org/web/20080115195018/http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fn%2Fa%2F2008%2F01%2F13%2Ffinancial%2Ff090113S93.DTL | archive-date=January 15, 2008 | url-status=live}}</ref><ref>{{cite news | title=Netflix to lift limits on streaming movies | url=https://www.dailynews.com/2008/01/14/netflix-to-lift-limits-on-streaming-movies/ | publisher=[[Los Angeles Daily News]] | agency=[[Associated Press]] | date=January 14, 2008}}</ref>{{Page needed|date=March 2022}} Pada Agustus 2008, setelah basis data Netflix mengalami kerusakan yang menghentikan pengiriman DVD selama tiga hari, perusahaan memindahkan semua datanya ke [[Amazon Web Services]].<ref>{{cite news | url=https://about.netflix.com/en/news/completing-the-netflix-cloud-migration | title=Completing the Netflix Cloud Migration | work=Netflix | date=February 11, 2016}}</ref> Pada November 2008, Netflix mulai menawarkan penyewaan [[Blu-ray]] kepada pelanggannya dan menghentikan penjualan DVD bekas.<ref>{{cite news | url=https://www.washingtonpost.com/wp-dyn/content/article/2008/11/04/AR2008110401495.html | title=Netflix Stops Selling DVDs | first=Ian | last=Paul | newspaper=[[The Washington Post]] | date=November 5, 2008}}</ref> Pada tahun 2009, layanan aliran Netflix mengambil alih pengiriman DVD.<ref>{{Cite news | url=https://venturebeat.com/2009/02/24/netflix-streams-already-rushing-past-dvds-in-2009/ | title=Netflix streams already rushing past DVDs in 2009? | first=MG | last=Siegler | work=[[VentureBeat]] | date=February 24, 2009}}</ref>

Pada 6 Januari 2010, Netflix mencapai kesepakatan dengan [[Warner Bros.]] untuk menunda penyewaan rilis baru selama 28 hari setelah DVD tersedia untuk dijual, sebagai upaya membantu studio dalam menjual salinan fisik. Kesepakatan serupa tercapai dengan [[Universal Pictures]] dan [[20th Century Fox]] pada 9 April.<ref>{{cite press release |url=https://www.warnerbros.com/news/press-releases/warner-bros-home-entertainment-and-netflix-announce-new-agreements-covering-availability |title=Warner Bros. Home Entertainment and Netflix Announce New Agreements Covering Availability of DVDs, Blu-ray and Streaming Content | publisher=[[Warner Bros.]] |date=January 6, 2010 |url-status=live |archive-url=https://web.archive.org/web/20161223063826/https://media.netflix.com/en/press-releases/warner-bros-home-entertainment-and-netflix-announce-new-agreements-covering-availability-of-dvds-blu-ray-and-streaming-content-migration-1| archive-date=December 23, 2016}}</ref><ref>{{cite press release |url=https://www.prnewswire.com/news-releases/universal-studios-home-entertainment-and-netflix-announce-new-distribution-deals-for-dvds-blu-ray-and-streaming-content-90333639.html |title=Universal Studios Home Entertainment and Netflix Announce New Distribution Deals for DVDs, Blu-ray, Disney and Streaming Content | publisher=[[PR Newswire]] |date=April 9, 2010 |archive-url=https://web.archive.org/web/20110714065342/http://netflix.mediaroom.com/index.php?s=43&item=352 |archive-date=July 14, 2011 | url-status=live}}</ref><ref>{{cite press release |url=http://www.prnewswire.com/news-releases/twentieth-century-fox-and-netflix-announce-comprehensive-strategic-agreement-that-includes-physical-and-digital-distribution-90333649.html |title=Twentieth Century Fox and Netflix Announce Comprehensive Strategic Agreement That Includes Physical and Digital Distribution | publisher=[[PR Newswire]] |date=April 9, 2010 |url-status=live |archive-url=https://web.archive.org/web/20161223071100/http://www.prnewswire.com/news-releases/twentieth-century-fox-and-netflix-announce-comprehensive-strategic-agreement-that-includes-physical-and-digital-distribution-90333649.html |archive-date=December 23, 2016}}</ref> Pada Juli 2010, Netflix menandatangani kesepakatan untuk melakukan aliran film dari [[Relativity Media]].<ref>{{cite news | url=https://www.reuters.com/article/us-netflix-idUSTRE6650Y220100706 | title=Netflix signs movie deal with Relativity Media | first=Sue | last=Zeidler | work=[[Reuters]] | date=July 6, 2010 | archive-url=https://web.archive.org/web/20150109002443/https://www.reuters.com/article/2010/07/06/us-netflix-idUSTRE6650Y220100706 |archive-date=January 9, 2015| url-status=live}}</ref> Pada Agustus 2010, Netflix mencapai kesepakatan lima tahun senilai hampir $1 miliar untuk menayangkan film-film dari [[Paramount Pictures|Paramount]], [[Lionsgate]] dan [[Metro-Goldwyn-Mayer]]. Kesepakatan ini meningkatkan biaya pengeluaran tahunan Netflix, menambah sekitar $200 juta per tahun. Dalam enam bulan pertama tahun 2010, Netflix menghabiskan $117 juta untuk aliran, naik dari $31 juta pada tahun 2009.<ref>{{Cite news |title=Netflix to Stream Films From Paramount, Lions Gate, MGM |first=Brian |last=Stelter | work=[[The New York Times]] |date=August 10, 2010 |url=https://mediadecoder.blogs.nytimes.com/2010/08/10/netflix-to-stream-films-from-paramount-lionsgate-mgm/ | url-access=limited |url-status=live |archive-url=https://web.archive.org/web/20100811224716/http://mediadecoder.blogs.nytimes.com/2010/08/10/netflix-to-stream-films-from-paramount-lionsgate-mgm/ |archive-date=August 11, 2010 }}</ref> Pada 22 September 2010, Netflix diluncurkan di Kanada, memasuki pasar internasional pertamanya.<ref>{{cite news | title=Netflix stumbles as it launches in Canada | url=https://www.thestar.com/entertainment/2010/09/22/netflix_stumbles_as_it_launches_in_canada.html | work=[[Toronto Star]] | date=September 10, 2010 | url-status=live | archive-url=https://web.archive.org/web/20141209182028/http://www.thestar.com/entertainment/2010/09/22/netflix_stumbles_as_it_launches_in_canada.html | archive-date=December 9, 2014}}</ref><ref>{{cite news | title=Netflix launches Canadian movie service | url=https://www.cbc.ca/news/science/netflix-launches-canadian-movie-service-1.872505 | first=Peter | last=Nowak | work=[[CBC News]] | url-status=live |archive-url=https://web.archive.org/web/20160213070840/http://www.cbc.ca/news/technology/netflix-launches-canadian-movie-service-1.872505 |archive-date=February 13, 2016 }}</ref> Pada November 2010, Netflix mulai menawarkan layanan aliran mandiri yang terpisah dari penyewaan DVD.<ref>{{cite news | url=https://www.nytimes.com/2010/11/25/business/25netflix.html | title=Netflix's Move Onto the Web Stirs Rivalries | work=[[The New York Times]] | date=November 25, 2010 | last1=Arango | first1=Tim | last2=Carr | first2=David | pages=A1 | url-access=limited | url-status=live | archive-url=https://web.archive.org/web/20130723064040/http://www.nytimes.com/2010/11/25/business/25netflix.html?pagewanted=all | archive-date=July 23, 2013 | df=mdy-all }}</ref>

Pada tahun 2010, Netflix mengakuisisi hak atas seri ''[[Breaking Bad]]'', yang diproduksi oleh Sony Pictures Television, setelah musim ketiganya. Langkah ini diambil saat ahli siar [[AMC (TV channel)|AMC]] mempertimbangkan pembatalan seri tersebut. Sony mendorong Netflix untuk merilis ''Breaking Bad'' tepat waktu untuk musim keempat, yang mengakibatkan peningkatan signifikan jumlah penonton di AMC. Hal ini terjadi karena pemirsa baru yang menonton episode-episode sebelumnya di Netflix, dan jumlah penonton pada musim kelima meningkat dua kali lipat. ''Breaking Bad'' dianggap sebagai seri pertama yang mendapat "pengaruh Netflix."<ref>{{cite news |url=https://www.hollywoodreporter.com/features/breaking-bad-movie-aaron-paul-series-creator-revisiting-amc-show-1240406 |title='Breaking Bad' Returns: Aaron Paul and Vince Gilligan Take a TV Classic for a Spin in 'El Camino' |first=Rebecca |last=Keegan |work=[[The Hollywood Reporter]] |date=September 18, 2019}}</ref>

Pada Januari 2011, Netflix mengumumkan perjanjian dengan beberapa produsen untuk menyertakan [[tombol Netflix]] pada perangkat [[pengendali jarak jauh]] yang kompatibel, seperti [[Blu-ray|pemutar Blu-ray]].<ref>{{Cite news |url=https://www.cnet.com/news/remote-controls-to-get-a-netflix-button/ |title=Remote controls to get a Netflix button | work=[[CNET]] | date=January 4, 2011 |url-status=live |archive-url=https://web.archive.org/web/20170314065730/https://www.cnet.com/news/remote-controls-to-get-a-netflix-button/ |archive-date=March 14, 2017}}</ref> Pada Mei 2011, Netflix menjadi sumber lalu lintas aliran Internet terbesar di Amerika Utara, menyumbang 30% lalu lintas pada jam-jam sibuk.<ref>{{Cite news | url=https://techcrunch.com/2011/05/17/netflix-largest-internet-traffic/ | title=Netflix Now The Largest Single Source of Internet Traffic In North America | first=Erick | last=Schonfeld | work=[[TechCrunch]] | date=May 17, 2011}}</ref><ref>{{Cite news | url=https://www.engadget.com/2011-05-17-study-finds-netflix-is-the-largest-source-of-internet-traffic-in.html | title=Study finds Netflix is the largest source of internet traffic in North America | first=Richard | last=Lawler | work=[[Engadget]] | date=May 17, 2011}}</ref><ref>{{Cite news | url=https://www.washingtonpost.com/blogs/post-tech/post/netflix-biggest-driver-of-us-internet-traffic-puts-spotlight-on-broadband-pricing/2011/05/16/AFg3yg5G_blog.html | title=Netflix biggest driver of U.S. Internet traffic, puts spotlight on broadband pricing | first=Cecilia | last=Kang | newspaper=[[The Washington Post]] | date=May 17, 2011}}</ref><ref>{{cite news |url=https://blogs.wsj.com/marketbeat/2011/05/04/time-warner-chief-things-like-netflix-are-welcome-additions/ |title=Time Warner Chief: 'Things Like Netflix are Welcome Additions' | last=Phillips | first=Matt | work=[[The Wall Street Journal]] |date=May 4, 2011 | url-access=subscription |url-status=live |archive-url=https://web.archive.org/web/20110907123433/http://blogs.wsj.com/marketbeat/2011/05/04/time-warner-chief-things-like-netflix-are-welcome-additions/ |archive-date=September 7, 2011}}</ref>

Pada 12 Juli 2011, Netflix mengumumkan pemisahan paket langganannya menjadi dua paket terpisah: satu untuk layanan aliran dan satu lagi untuk penyewaan DVD.<ref>{{cite news | url=https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html | title=Netflix: Price Hike Backlash Won't Last | first=Jared | last=Newman | work=[[International Data Group]] | date=July 26, 2011 | access-date=August 13, 2018 | archive-date=August 13, 2018 | archive-url=https://web.archive.org/web/20180813175049/https://www.techhive.com/article/236576/netflix_price_hike_backlash_wont_last.html | url-status=dead }}</ref><ref name="hikes">{{cite news | last=Reisinger | first=Don | url=https://www.cnet.com/home/smart-home/netflix-hikes-prices-adds-dvd-only-plan/ | title=Netflix hikes prices, adds DVD-only plan | work=[[CNET]] | date=July 12, 2011 | url-status=live |archive-url=https://web.archive.org/web/20120503014400/http://news.cnet.com/8301-13506_3-20078765-17/netflix-hikes-prices-adds-dvd-only-plan/ |archive-date=May 3, 2012 }}</ref> Biaya untuk aliran ditetapkan seharga $7,99 per bulan, sementara penyewaan DVD ditawarkan dengan harga yang sama.<ref name="fire">{{cite news | last=Mack | first=Eric |url=https://www.cnet.com/tech/services-and-software/dear-netflix-price-hike-ignites-social-media-fire/ |title='Dear Netflix': Price hike ignites social-media fire | work=[[CNET]] |date=July 12, 2011 |url-status=live |archive-url=https://web.archive.org/web/20120503014001/http://news.cnet.com/8301-1023_3-20078960-93/dear-netflix-price-hike-ignites-social-media-fire/ |archive-date=May 3, 2012 | df=mdy-all}}</ref> Pada 11 September 2011, Netflix memperluas jangkauannya ke Amerika Latin.<ref>{{cite news | url=https://www.engadget.com/2011-09-05-netflix-lands-in-brazil-43-other-latin-american-countries-withi.html | title=Netflix lands in Brazil, 43 other Latin American countries within the week | first=T. | last=O'Brien | work=[[Engadget]] | date=September 5, 2011}}</ref><ref>{{Cite news | url=https://techcrunch.com/2011/09/05/netflix-starts-rolling-out-movie-and-tv-show-streaming-service-to-mexico-latin-america-and-the-caribbean/ | title=Netflix Starts Rolling Out Streaming Service To Mexico, Latin America | first=Leena | last=Rao | work=[[TechCrunch]] | date=September 5, 2011}}</ref><ref>{{Cite news | url=https://www.cnet.com/tech/services-and-software/netflix-launches-streaming-service-in-latin-america/ | title=Netflix launches streaming service in Latin America | first=Steven | last=Musil | work=[[CNET]] | date=September 5, 2011}}</ref> {{anchor|qwikster}}Pada 18 September 2011, Netflix mengumumkan rencana untuk mengubah layanan penyewaan DVD menjadi anak perusahaan independen bernama Qwikster, memisahkan layanan penyewaan DVD dari aliran.<ref>{{cite news |url=https://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/ |title=Netflix spins DVD-by-mail service off into Qwikster, says it's 'done' with price changes (video) |first=Richard |last=Lawler |work=[[Engadget]] |date=September 19, 2011 |archive-url=https://web.archive.org/web/20140308083616/http://www.engadget.com/2011/09/19/netflix-spins-dvd-by-mail-service-off-into-qwikster-says-its/ |archive-date=March 8, 2014 |url-status=live}}</ref><ref>{{cite news |url=https://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/ |title=Editorial: Reed Hastings' Netflix spinoff isn't about DVD success, it's about hedging the stream |first=Darren |last=Murph |work=[[Engadget]] |date=September 19, 2011 |archive-url=https://web.archive.org/web/20140308083906/http://www.engadget.com/2011/09/19/editorial-reed-hastings-netflix-spinoff-isnt-about-dvd-succes/ |archive-date=March 8, 2014 |url-status=live }}</ref><ref>{{cite news |url=http://www.cnn.com/2011/09/19/tech/web/netflix-qwikster/ |title=Netflix renames DVD-by-mail service, adds video games | work=[[CNN]] |date=September 19, 2011 |url-status=live |archive-url=https://web.archive.org/web/20110919084932/http://www.cnn.com/2011/09/19/tech/web/netflix-qwikster/ |archive-date=September 19, 2011}}</ref><ref>{{cite news |title=Netflix Splits DVD-Streaming Business, Rebrands With Qwikster, Adds Video Games |url=https://www.fastcompany.com/1781145/netflix-splits-dvd-streaming-business-rebrands-qwikster-adds-video-games | first=AUSTIN | last=CARR | work=[[Fast Company]] |date=September 19, 2011 |url-status=live| archive-url=https://web.archive.org/web/20161009194746/https://www.fastcompany.com/1781145/netflix-splits-dvd-streaming-business-rebrands-qwikster-adds-video-games |archive-date=October 9, 2016}}</ref><ref>{{cite news |title=Remember When Netflix Wanted To Rent DVDs on a Different Website? Yeah, That Was A Fun Week |url=https://techcrunch.com/2011/10/10/remember-when-netflix-wanted-to-rent-dvds-on-a-different-website-yeah-that-was-a-fun-week/ | first=John | last=Biggs | work=[[TechCrunch]] |url-status=live |archive-url=https://web.archive.org/web/20161009175540/https://techcrunch.com/2011/10/10/remember-when-netflix-wanted-to-rent-dvds-on-a-different-website-yeah-that-was-a-fun-week/ |archive-date=October 9, 2016}}</ref> Pada tanggal 26 September 2011, Netflix mengumumkan sebuah kesepakatan penting dengan [[DreamWorks Animation]], yang memungkinkan Netflix untuk menayangkan film-film dan serial animasi dari studio tersebut.<ref>{{cite news |title=Netflix, DreamWorks Announce Content Deal |url=https://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html |work=[[The New York Times]] |date=September 26, 2011 |first1=Brooks |last1=Barnes |first2=Brian |last2=Stelter |url-status=live| archive-url=https://web.archive.org/web/20110926235135/http://www.nytimes.com/2011/09/26/business/media/netflix-secures-streaming-deal-with-dreamworks.html?pagewanted=all |archive-date=September 26, 2011}}</ref> Namun, pada 10 Oktober 2011, Netflix memutuskan untuk mempertahankan layanan DVD dengan nama Netflix dan mempertahankan kedua paket tersebut sebagai merek bersama, mengikuti ketidakpuasan pelanggan atas pemisahan layanan tersebut.<ref>{{cite news | url=https://mediadecoder.blogs.nytimes.com/2011/10/10/netflix-abandons-plan-to-rent-dvds-on-qwikster/ |work=[[The New York Times]] |first=Brian |last=Stelter|title=Netflix, in Reversal, Will Keep Its Services Together |date=October 10, 2011 | url-access=limited | url-status=live |archive-url=https://web.archive.org/web/20160613141313/http://mediadecoder.blogs.nytimes.com/2011/10/10/netflix-abandons-plan-to-rent-dvds-on-qwikster/ |archive-date=June 13, 2016 }}</ref><ref>{{cite news |url=https://www.engadget.com/2011/10/10/netflix-backtracks-on-qwikster-will-keep-dvds-and-streaming-und/ |title=Netflix backtracks on Qwikster, will keep DVDs and streaming under the same URL |work=[[Engadget]] |date=October 10, 2011 |first=Richard |last=Lawler |archive-url=https://web.archive.org/web/20140308084347/http://www.engadget.com/2011/10/10/netflix-backtracks-on-qwikster-will-keep-dvds-and-streaming-und/ |archive-date=March 8, 2014 |url-status=live}}</ref>

Pada Oktober 2011, Netflix dan [[The CW]] menandatangani kesepakatan produksi multi-tahun.<ref>{{Cite web |last=Flint |first=Joe |date=2011-10-13 |title=Netflix deal makes CW pay off for CBS and Warner Bros. |url=https://www.latimes.com/archives/blogs/company-town-blog/story/2011-10-13/netflix-deal-makes-cw-pay-off-for-cbs-and-warner-bros |access-date=2023-09-26 |website=Los Angeles Times |language=en-US}}</ref> Pada 4 Januari 2012, Netflix meluncurkan layanannya di Inggris dan Irlandia, memulai perluasan jangkauannya ke Eropa.<ref>{{cite news | title=Netflix launches UK film and TV streaming service| date=January 9, 2012 | url=https://www.bbc.co.uk/news/technology-16467432 | work=[[BBC News]]| url-status=live | archive-url=https://web.archive.org/web/20120109175608/http://www.bbc.co.uk/news/technology-16467432 | archive-date=January 9, 2012| df=mdy-all}}</ref> Pada Februari 2012, Netflix mencapai kesepakatan multi-tahun dengan [[The Weinstein Company]].<ref>{{cite news |url=https://deadline.com/2012/02/nextflix-lands-pay-tv-rights-to-the-artist-as-part-of-weinstein-co-deal-233952/ | title=Weinstein Co. and Netflix sign a multi-year licensing agreement | work=[[Deadline Hollywood]] | date=February 21, 2012 | url-status=live | archive-url=https://web.archive.org/web/20120222130448/http://www.deadline.com/2012/02/nextflix-lands-pay-tv-rights-to-the-artist-as-part-of-weinstein-co-deal/ |archive-date=February 22, 2012 }}</ref><ref>{{Cite news | url=https://deadline.com/2013/08/netflix-weinstein-co-to-reinvent-pay-tv-experience-with-new-multi-year-pact-567620/ | title=Netflix, Weinstein Co To "Reinvent" Pay-TV Experience With New Multi-Year Pact | work=[[Deadline Hollywood]] | date=August 20, 2013 | archive-url=https://web.archive.org/web/20130821082715/http://www.deadline.com/2013/08/netflix-weinstein-co-to-reinvent-pay-tv-experience-with-new-multi-year-pact/ |archive-date=August 21, 2013 | url-status=live}}</ref> Pada Maret 2012, Netflix mengakuisisi [[nama domain]] DVD.com.<ref>{{cite news | title=Netflix Sharpens Focus On DVDs With DVD.com, But Don't Cry Qwikster. (It's Staying) | url=https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/ | work=[[TechCrunch]] | date=March 30, 2012 |url-status=live |archive-url=https://web.archive.org/web/20161009163626/https://techcrunch.com/2012/03/30/netflix-sharpens-focus-on-dvds-with-dvd-com-but-dont-cry-qwikster-its-staying/|archive-date=October 9, 2016}}</ref> Pada tahun 2016, layanan penyewaan DVD melalui posnya berganti nama menjadi ''DVD.com, A Netflix Company''.<ref>{{cite news |title=Is Netflix About to Copy Amazon?| url=https://www.fool.com/investing/2016/06/25/is-netflix-about-to-copy-amazon.aspx | first=Rick | last=Munarriz | work=[[The Motley Fool]] | date=June 25, 2016 |url-status=live |archive-url=https://web.archive.org/web/20161009210235/http://www.fool.com/investing/2016/06/25/is-netflix-about-to-copy-amazon.aspx |archive-date=October 9, 2016}}</ref><ref>{{cite news |title=Here's How Netflix's DVD Envelope Designs Have Changed Since 2012 |url=https://www.pastemagazine.com/design/netflix/heres-how-netflixs-dvd-envelopes-have-changed-sinc/ | first=Cameron | last=Wade | work=[[Paste (magazine)|Paste]] |date=September 15, 2016 |url-status=live |archive-url=https://web.archive.org/web/20161009143551/https://www.pastemagazine.com/articles/2016/09/heres-how-netflixs-dvd-envelopes-have-changed-sinc.html |archive-date=October 9, 2016}}</ref> Pada April 2012, Netflix mengajukan permohonan kepada [[Federal Election Commission]] (FEC) untuk membentuk [[komite aksi politik]] (PAC) bernama FLIXPAC.<ref name="FLIXPAC">{{cite news |last=Levinthal |first=Dave |title=Netflix forms PAC |url=https://www.politico.com/story/2012/04/netflix-forms-pac-074929 | work=[[Politico]] |date=April 7, 2012 |url-status=live |archive-url=https://web.archive.org/web/20150316152635/http://www.politico.com/news/stories/0412/74929.html |archive-date=March 16, 2015}}</ref> Tujuannya adalah untuk terlibat dalam isu-isu seperti [[netralitas net]], [[batas pita lebar]], [[Penagihan berbasis penggunaan|UBB]] dan [[Undang-Undang Perlindungan Privasi Video|VPPA]]".<ref>{{cite news | last=Rashid |first=Fahmida Y. |title=Netflix Isn't Pro-CISPA, Facebook Is | url=https://www.pcmag.com/archive/netflix-isnt-pro-cispa-facebook-is-296445 | work=[[PC Magazine]] |date=April 10, 2012 |url-status=live| archive-url=https://web.archive.org/web/20160123205737/http://securitywatch.pcmag.com/security/296445-netflix-isn-t-pro-cispa-facebook-is |archive-date=January 23, 2016}}</ref><ref>{{cite news |last=Thier| first=Dave| title=Netflix Has NOT Formed a Pro-Sopa Super-PAC | url=https://www.forbes.com/sites/davidthier/2012/04/09/netflix-has-not-formed-a-pro-sopa-super-pac/ | work=[[Forbes]] |date=April 10, 2012 |url-status=live |archive-url=https://web.archive.org/web/20171102061012/https://www.forbes.com/sites/davidthier/2012/04/09/netflix-has-not-formed-a-pro-sopa-super-pac/ |archive-date=November 2, 2017}}</ref> Pada Juni 2012, Netflix menandatangani kesepakatan dengan [[Open Road Films]].<ref>{{cite news | url=https://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/open-road-films-signs-pay-tv-deal-with-netflix.html | date=June 28, 2012 | first=Ben | last=Fritz | work=[[Los Angeles Times]] | title=Company Town | url-status=live | archive-url=https://web.archive.org/web/20120211211227/http://latimesblogs.latimes.com/entertainmentnewsbuzz/2011/06/open-road-films-signs-pay-tv-deal-with-netflix.html | archive-date=February 11, 2012 | df=mdy-all}}</ref><ref>{{Cite news| url=https://techcrunch.com/2012/07/23/netflix-adds-warner-bros-exec-as-its-new-chief-marketing-officer/ |title=Netflix Adds Warner Bros. Exec as its New Chief Marketing Officer | last=Lawler | first=Ryan | date=July 24, 2012 |url-status=live |archive-url=https://web.archive.org/web/20160507072004/http://techcrunch.com/2012/07/23/netflix-adds-warner-bros-exec-as-its-new-chief-marketing-officer/ |archive-date=May 7, 2016}}</ref>

== Netflix di Indonesia ==
Layanan Netflix di Indonesia hadir pada Januari 2016, pengguna dapat menggunakan layanan Netflix dengan cara membuat akun dan berlangganan.<ref>{{Cite news|date=2021-06-08|title=Netflix: Platform Nonton Film Online yang Kini Hadir di Indonesia|url=https://katadata.co.id/safrezifitra/digital/60befd0485832/netflix-platform-nonton-film-online-yang-kini-hadir-di-indonesia|work=[[Katadata]]|language=id|access-date=2022-03-22|last=Aeni|first=Siti Nur}}</ref>

[[Telkom Group]] memutuskan untuk memblokir Netflix per 27 Januari 2016 pada pukul 00.00 WIB. Dengan demikian, pengguna [[IndiHome|Indihome]], [[Wifi.id|WiFi.id]], dan [[Telkomsel]] secara otomatis tidak bisa mengakses layanan Netflix. Hal tersebut dilakukan karena saat itu Netflix belum memiliki izin dan isi konten Netflix belum sesuai dengan undang-undang yang ditetapkan di Indonesia.

Hal itu juga didukung oleh [[Masyarakat Telematika Indonesia|Mastel]] (''Masyarakat Telematika Indonesia'') karena Netflix yang datang secara tiba-tiba dan tidak mendukung aturan. Namun, pihak [[Smartfren Telecom|Smartfren]] dan [[XL Axiata]] justru tidak sependapat dan pengguna operator ini masih bisa mengakses layanan Netflix.<ref>{{Cite news|last=Iskandar|date=2016-01-29|title=6 Fakta Netflix Diblokir di Indonesia|url=https://www.liputan6.com/tekno/read/2423763/6-fakta-netflix-diblokir-di-indonesia|work=[[Liputan6.com]]|access-date=2022-03-22|editor-last=Anestia|editor-first=Corry}}</ref>

Setelah 4 tahun berlalu, pada 7 Juli 2020, pihak Telkom membuka kembali layanan Netflix di Indonesia dengan aturan yang ditetapkan antara lain, sepakat untuk tidak menayangkan konten-konten terlarang yang mengandung [[Pornografi anak-anak|pornografi anak]], [[terorisme]], dan melanggar Hak Atas Kekayaan Intelektual (HAKI), serta konten yang mendiskreditkan kelompok masyarakat tertentu dan patuh terhadap Self Regulatory Code for Subscription Video on Demand Industry in [[Perhimpunan Bangsa-Bangsa Asia Tenggara|ASEAN]].<ref>{{Cite news|last=Clinten|first=Bill|date=2020-07-07|title=Telkom IndiHome dan Telkomsel Resmi Buka Blokir Netflix|url=https://tekno.kompas.com/read/2020/07/07/14190027/telkom-indihome-dan-telkomsel-resmi-buka-blokir-netflix|work=[[Kompas.com]]|language=id|access-date=2022-03-22|editor-last=Yusuf|editor-first=Oik}}</ref>

== Kritik ==
{{Main|Kritik terhadap Netflix}}

Seiring dengan meningkatnya popularitas dan cakupan pasarnya di dekade 2010-an, Netflix menerima berbagai kritik dari berbagai kelompok dan individu. Beberapa pelanggan mengeluhkan kenaikan harga langganan setelah pemisahan layanan penyewaan DVD dan aliran, kebijakan yang kemudian dibatalkan oleh perusahaan. Meningkatnya produksi konten aliran oleh Netflix memicu desakan untuk membatasi konten [[kekerasan grafik]] dan menyediakan panduan pemirsa mengenai isu-isu seperti sensasionalisme dan promosi [[ilmu semu]]. Netflix juga dikritik oleh para pendukung [[Gerakan hak difabel|hak penyandang disabilitas]] karena dianggap menyediakan [[takarir tertutup]] yang kurang memadai.<ref>{{Cite news|url=https://www.bbc.com/news/entertainment-arts-44643667|title=Queer Eye host backs Netflix subtitle change|last=Cooper|first=Kelly-Leigh|work=BBC News|date=June 29, 2018|access-date=July 8, 2019}}</ref>

Banyak organisasi media dan pesaing mengkritik Netflix karena cenderung merilis data peringkat dan [[Pengukuran pemirsa|jumlah pemirsa]] program orisinalnya secara selektif. Perusahaan ini juga dikritik karena sering mengklaim jumlah penonton yang membanggakan tanpa menyediakan data pendukung atau menggunakan metode estimasi yang dipertanyakan.<ref>{{cite web|url=https://www.theverge.com/2019/4/17/18412309/netflix-transparency-data-viewers-ratings-subscribers-bird-box-numbers|title=Netflix execs say they'll finally start releasing viewership data soon|work=The Verge|date=April 17, 2019|access-date=June 2, 2019}}</ref> Pada Maret 2020, beberapa lembaga pemerintah meminta Netflix dan layanan aliran lain untuk membatasi layanan mereka mengingat peningkatan penggunaan pita lebar dan konsumsi energi. Menanggapi hal ini, Netflix mengumumkan pengurangan [[laju bit]] aliran di Eropa, yang mengurangi lalu lintas Netflix di jaringan Eropa sekitar 25%. Langkah serupa juga diterapkan di India.<ref>{{cite web |title=Netflix finds way to maintain streaming quality in India despite heavy traffic |url=https://www.livemint.com/news/india/netflix-finds-new-way-to-maintain-video-quality-in-india-despite-heavy-traffic-11585030451775.html |website=Livemint |date=24 March 2020 |access-date=17 May 2023}}</ref>

Pada Mei 2022, salah satu pemegang saham Netflix, Imperium Irrevocable Trust, menggugat perusahaan atas tuduhan pelanggaran undang-undang [[Sekuritas (keuangan)|sekuritas]] Amerika Serikat.<ref>{{cite web|title=Netflix Hit With Shareholder Lawsuit After Disclosing Subscriber Loss|url=https://www.hollywoodreporter.com/business/business-news/netflix-hit-with-shareholder-lawsuit-after-disclosing-subscriber-loss-1235140743/|website=[[The Hollywood Reporter]]|last=Cho |first=Winston|date=May 4, 2022}}</ref>

== Lihat pula ==
* [[Popcorn Time]]
*[[Daftar film orisinal yang didistribusikan oleh Netflix]]
== Pranala luar ==
* {{official}}
* [http://www.netflix.com/Settlement Netflix Class Action Lawsuit (2005)] {{Webarchive|url=https://web.archive.org/web/20060825081847/http://www.netflix.com/Settlement |date=2006-08-25 }}
* [http://www.npost.com/interview.jsp?intID=INT00032 Interview with Reed Hastings, Netflix Founder] {{Webarchive|url=https://web.archive.org/web/20060822232654/http://www.npost.com/interview.jsp?intID=INT00032 |date=2006-08-22 }}
* [http://files.shareholder.com/downloads/NFLX/10657519x0x24776/1F1055CB-DCBB-475A-87CD-03F6091D4901/factsheet.pdf Netflix Corporate Fact Sheet] {{Webarchive|url=https://web.archive.org/web/20060824045245/http://files.shareholder.com/downloads/NFLX/10657519x0x24776/1F1055CB-DCBB-475A-87CD-03F6091D4901/factsheet.pdf |date=2006-08-24 }}
* [http://seekingalpha.com/transcripts/for/nflx Transcripts of Netflix Inc's Quarterly Conference Calls] {{Webarchive|url=https://web.archive.org/web/20080602210031/http://seekingalpha.com/transcripts/for/NFLX |date=2008-06-02 }}

== Referensi ==
{{reflist}}

{{Netflix}}
{{Platform distribusi digital}}
{{NASDAQ-100}}
{{Silicon Valley}}

[[Kategori:Perusahaan Amerika Serikat]]
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[[Kategori:Perusahaan yang didirikan tahun 1997]]
[[Kategori:Layanan video sesuai permintaan]]
[[Kategori:Layanan video sesuai permintaan di India]]
[[Kategori:Layanan video sesuai permintaan di Indonesia]]
[[Kategori:Netflix]]