24 Best Explainer Video Examples (2022)

Are you ready to invest in an explainer video but looking for some explainer video examples for inspiration? It’s 2022, and video marketing is still one of the most effective marketing tactics for attracting clients to your company.

You may already be aware that explainer videos are an excellent approach for most brands to communicate difficult topics to their audiences in a simple and entertaining manner.
However, selecting on the best explainer video style and message to convey might be difficult.

Whether you’re explaining your idea, product, service, preparing series of training for internal usage, trying to create a how-to video, or planning to make a unique video resume for your dream job, using an explainer video is a great and easy way to express yourself.

“Using VIDEO to connect with a prospect is so much more than a cold call. It can be incredibly INFORMATIVE and at the same time ENTERTAINING”

Top 24 Explainer Video Examples in 2022

To help you make the right decision when buying or creating an explainer video for your business, we have compiled this list that shows the top 24 explainer video examples so you can get inspiration from them and equally brainstorm your own explainer video ideas by looking at these examples.

For each of the videos below, we will give a brief introduction to the video, price, and how they accomplished their desired goal.

1. Dissolve  

Dissolve is at the top of our list of the 24 best explainer video examples. This is really an impressive video that focuses on the key audience of Dissolve, that is, the people who work in the field of marketing and advertising. There is also a little humor in this video.

In fact, this company explained the real picture of modern marketing in a very hilarious way. The Dissolve video explains in a very funny way that the old snaps, as well as videos, are repeatedly used in modern videos.

This video became so popular among the people that it got several views in a short span of time. People also shared it on their social media. In short, this video became viral and got much coverage that it deserves.

Explainer Video Summary:
Company: Dissolve
Explainer Video Style: Live-action & Kinetic Typography
Average Cost: $4,500
Click here to get a similar video.

2. Tespo 

If you need an explainer video, you likely have a product, service, or an idea whose benefits aren’t immediately obvious. It could be new technology, a new guide or tips, or just something nobody’s ever thought of before. That’s exactly the case with Tespo’s video.

Tespo understands that most people find it difficult to eat healthily, and that’s why they created this video to share some helpful tips that will help people practice healthy eating without any difficulties.

Tespo healthy eating video made it to our list not just because it’s simple and fun but also very affordable. If you are a small business owner on a low budget, please contact us for more information.

Explainer Video Summary:
Company: Tespo
Explainer Video Style: 2d Animation
Average Cost: $659
Click here to get a similar video.

3. Mint

Always keep in mind that explainer videos help simplify your idea, product, service, or any complex and important information about your business in a simple and fun way.

And when creating an explainer video, you should think about “benefits” and not “features“. There is no need to go in-depth about your product or service features for the very first time. You just have to give a quick overview.

This is where this unique explainer video example comes into play. 

Mint is the perfect example of a clear and concise video. In this explainer video, you will see a brief introduction of how Mint can help you to manage your money, keep a track of your financial life, and how it can help you to have control over your statements, spreadsheets as well as the scribbles.

If you watch this video, you will come to know that you don’t need extra information or a guide on how to set up your Mint account. All you need is this Mint explainer video to get started.

Explainer Video Summary:
Company: Mint
Explainer Video Style: Kinetic Typography
Average Cost: $3,500
Click here to get a similar video.

4. Neat

Another video our list of explainer video examples is Neat. Neat’s a mobile receipt scanning app that makes bookkeeping Easy!

The Neat video shows exactly how Neat can help every business dealing with receipt overcome the complexity of tracking business expenses and bookkeeping tasks. 

Neat captures, processes, and files scanned documents – keeping them safe and sound in a secure cloud application.  So, you’ll never lose another receipt and miss out on a business expense again!

The transitions of the scenes, which result from turning the screen or zooming into or out of various objects, are interesting. These smooth transitions give the video a special effect, which the user also experiences.

This video has brought tremendous success to the company. The Neat video is produced by Ideaexplainers and at a very affordable price. 

Explainer Video Summary:
Company: Neat
Explainer Video Style: 2d Animation
Average Cost: $659
Click here to get a similar video.

5. A Drive-Thru with no Cars (by McDonald’s)

McDonald’s is a famous fast food restaurant that is popular not only among the kids but adults and old people as well.

Two years ago, this brand made a funny explainer video explaining that cars will no longer be allowed into the drive-through area one day in the future. 

It has explained the whole scenario with fun by depicting people in various modes of transportation. The whole video is made using the red and yellow color theme and amazing background sounds that match with McDonald’s personality.

Explainer Video Summary:
Company: McDonald
Explainer Video Style: 2d Animation
Average Cost: $6,550
Click here to get a similar video.

6. Slack  

The next video on our list of the top explainer video examples is Slack.

We all know that we have a very busy schedule these days.

We have to work day and night and manage our commitments as well. In this busy work life, one thing that can help you get organized is this unique app Slack.

This video explains that slack is the only solution that can help you to solve the problem of a busy schedule.

This is just a one minute video but it’s very interesting and captivating to watch. There are thousands of views on this video.

The best thing about this video is that it didn’t have a voice-over yet and was still able to get a message across to the audience.

The video uses the actions of the characters as well as the captivating colors and graphics to demonstrate the whole scenario. Believe me, this video is Great!

Explainer Video Summary:
Company: Slack
Explainer Video Style: 2d Animation
Average Cost: $5,500
Click here to get a similar video.

7. Crazy Egg    

Crazy Egg was created in the early days of the explainer video and it’s still popular to date. This video shows the need for Crazy Egg software when you are on the web.

It shows how to use this tool to manage both the subscribers and the daily users of your website. This tool also helps determine the reason why users are leaving your website and why they are not converting.

Although Google’s web analytics platform shows the number of daily and monthly visitors to your website, there is no indication of why your visitors leave your website without subscribing or buying.

To solve this problem, the heat map tool “Crazy Egg” can help you a lot. This way, you will not only find the real cause but also fix it. In fact, this video is just like the “Call to Actions” button in that it explained its product in a way that everyone on the web would want to buy it.

Explainer Video Summary:
Company: Crazy Egg
Explainer Video Style: 2d Animation
Average Cost: $6,500
Click here to get a similar video.

8. Hubspot

The essence of using an explainer video isn’t just to explain your ideas: It should captivate your audience and make them willing to learn more about you and what you’re offering. 

HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.

In this explainer video, HubSpot makes it all about their audience of modern marketing professionals. They begin with a statement about what it’s like to be a marketer today and carry on by discussing their leads’ biggest concerns and reservations.

The video is a combination of live-action and motion graphics. The transitions and effects used in this video make it easier for viewers to stay glued to their screen until the end. The transition in the background music is also perfect. 

https://www.youtube.com/watch?v=hP34oHx68g0&feature=youtu.be

Explainer Video Summary:
Company: Hubspot
Explainer Video Style: Live-action and Motion graphics
Average Cost: $7,500
Click here to get a similar video.

9. DC Home Buzz

DC Home Buzz is a real estate brokerage firm located in the heart of the Columbia Heights neighborhood of Washington, DC. They help in educating prospective sellers, buyers, landlords, and tenants.

The whiteboard explainer video style used by Dc home buzz makes it really easy for this company to present the major problem home sellers are facing and how they can solve it. The smooth transitions used by the video production company is perfect.

The brand color “orange” is also made visible within the characters, scenes, and props, this makes the message easier to understand.

Explainer Video Summary:
Company: DC Home Buzz
Explainer Video Style: Whiteboard Animation
Average Cost: $2,500
Click here to get a similar video.

10. IBM    

IBM Hybrid Data Management is a complete family of AI-empowered solutions that can translate queries across vendors, languages, locations, and structures, so enterprise architect leaders can build an optimized foundation for managing and analyzing data.

IBM is one of the biggest brands in the world, however, even with their reputation they still need effective messaging that will engage their audience. This explainer video uses motion graphics to explain the IBM data management ability.

This is another effective video that B2B and B2C players will want to use in 2019. It’s highly effective at educating the viewer on the IBM data management solution.

Explainer Video Summary:
Company: IBM
Explainer Video Style: Motion Graphics
Average Cost: $7,650
Click here to get a similar video.

11. Stitch Fix

Stitch Fix is the personal style service for men, women, and children that evolves with your tastes, needs, and lifestyle.

Stitch Fix uses a short live-action explainer video style to explain what they do. This is one of the explainer video examples to look into. In this short 30 second video, a young and smart woman is giving informational content on personal styling.

This video uses a successful live-action to showcase the unique and inexpensive experiences that Stich Fix can make. In an interesting and descriptive way, this explanatory video shows the benefits of using the platform.

Explainer Video Summary:
Company: Stich Fix
Explainer Video Style: Live-Action
Average Cost: $2,550
Click here to get a similar video.

12. Med Mart    

The video of Med Mart is the best example of explainer videos. This is because, in this video, a brief introduction of this app is given in various steps.

Although this video is a little bit longer, it is good that this app has explained each and every aspect of the Med Mart app.

This video describes the process of bidding the request in three simple steps. After that, you need to select the amount you are willing to pay and then select the doctor according to your choice on the basis of their profile and the reviews stars.

Using this app, you can send pictures of the body parts where you would like to operate on and get answers to your questions and concerns.

Explainer Video Summary:
Company: Med Mart
Explainer Video Style: 3d Animation Video
Average Cost: $7,550
Click here to get a similar video.

13. Spotify    

Spotify knows very well how to make the explainer videos. This video by Spotify is a real example. The best part about this explainer video is that it does not adopt a traditional way of presenting the things.

Instead, it has adopted a personalized approach so that after watching the video, a person feels like this product is specially made for me.

Bright colors and great animation and graphics are used that have made this video more impressive and entertaining at the same time.

Explainer Video Summary:
Company: Spotify
Explainer Video Style: Kinetic Typography, 2d animation, and Live-action
Average Cost: $10,550
Click here to get a similar video.

14. Safe Drive

SafeDrive is an app that rewards you with points when you drive and ignore the notifications and texts. 

The safe drive video is one of the best explainer video examples that explains the benefit of not texting when you are driving a car. It also explains the rewards that Safe Drive offers.

The video is a 3d explainer video, and it does a great job at explaining what the app does. 

Explainer Video Summary:
Company: Safe Drive
Explainer Video Style: 3d animation
Average Cost: $9,500
Click here to get a similar video.

15.  AT & T

The next explainer video in our list is from AT&T. To create this video, AT&T has thought outside the box. In the video, it explains how connectivity is becoming important with the passage of time.

It has explained in the video that to stay connected and be connected with our friends and family, we all need high-speed internet.

This video speaks about the newly expanded advanced digital network with the help of which you can enjoy more connectivity, more reliability, and more speed options.

This video is just amazing. The colors and graphics used in the video are perfect and above all, the transitions of this video are brilliant.

Explainer Video Summary:
Company: AT & T
Explainer Video Style: 2d animation
Average Cost: $7,500
Click here to get a similar video.

16.  The MasterCard Video

The MasterCard Video is also very amazing and has an important message to communicate to its audience. It explains the use of MasterCard in various fields.

This 2d explainer video is created very beautifully. Its animation is quite smooth as well as amazing.

The quiet narrative style and the melodic sound design allow the viewer to absorb and understand the information Mastercard is sharing in a short time. The play with colors and proportions makes the video unique.

Explainer Video Summary:
Company: Mastercard
Explainer Video Style: 2d animation
Average Cost: $7,500
Click here to get a similar video.

17.  Microsoft Hybrid Cloud Flexibility

Microsoft hybrid cloud flexibility video made it in our list of the best explainer video examples. 

We all know that Microsoft is the biggest and the most popular brand in the field of technology but still it needs to make an effective explainer video to communicate its brand message.

It is not wrong to say that the voiceover of this video is great. In short, Microsoft has used a good way to educate the people about its hybrid cloud flexibility solution.

Explainer Video Summary:
Company: Microsoft
Explainer Video Style: 2d animation
Average Cost: $6,500
Click here to get a similar video.

18. Dollar Shave Club

Dollar Shave Club is an amazing live video which is the perfect example of an explainer video. Dollar Shave Club has made this video to target its key audience.

It knows very well that the information about the razors will be boring. That is why Dollar Shave Club depicts its razor in a very memorable and funny way.

Dollar Shave Club takes its new product, creatively and simply explains something many potential customers might be wondering: How is this very product better than the existing ones?

Explainer Video Summary:
Company: Dollar Shave Club
Explainer Video Style: Live-action Video
Average Cost: $4,500
Click here to get a similar video.

19.  Flight safety video by WestJet

We all know that flight safety videos do not generally attract the attention of the people. In short, they are a little bit boring. WestJet clearly understands this.

That is why it has presented the flight safety video in a very creative way. This video uses cartoon characters to show the safety of flights if you choose WestJet.

According to WestJet

We made WestJet’s very first safety video, specific to the Boeing 787 Dreamliner. It’s got geese and all sorts of magic in it. It is not a short video, but instead a very long one. 7 minutes, in fact. We laughed, we cried, we drank a bit and we inflated some safety vests in the office. Here’s a 1 minute trailer. Now buckle up, and enjoy the flight.

Believe me, this video uses outstanding as well as an impactful blend of animation. There is no voice-over but its animation is so powerful that we cannot close the video until its end.

Explainer Video Summary:
Company: WestJet
Explainer Video Style: 3d Animation
Average Cost: $9,500
Click here to get a similar video.

20.  Amazon Go Video

Amazon is a great market leader. A few years back, when the company introduced Amazon Go, it made an explainer video. This video explains each and every step of the use of Amazon Go.

Amazon Go is a new kind of store with no checkout required. This is the world’s most advanced shopping technology created so you never have to wait in line. All you need to do is, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. 

Amazon hit the nail on the head with this explainer video by demonstrating how their app can help customers shop at their stores without any difficulties.

Since this is a new idea that customers aren’t yet familiar with, Amazon takes the time to explain step-by-step how easy it’ll be to use their app using this unique explainer video.

Explainer Video Summary:
Company: Amazon Go Video
Explainer Video Style: Live-Action Video
Average Cost: $8,500
Click here to get a similar video.

21.  Unroll Me App

This video highlights the creation of Unroll Me App and how it can help people to solve the problem of junk emails.

This is a short live-action video and also a testimony where the real users of Unroll Me app give their positive feedbacks on how this app has helped them solve the problem of junk emails. 

Explainer Video Summary:
Company: Unroll Me
Explainer Video Style: Live-Action Video
Average Cost: $4,500
Click here to get a similar video.

22. Red Button video by BBC

The popular TV channel, BBC, has made a Red Button video. This video is, in fact, one of the fabulous explainer video examples.

This video throws light on the new red button service by BBC in a very informational way using the combination of live-action, screencast, and 2D animations.

Explainer Video Summary:
Company: Unroll Me
Explainer Video Style: Live-Action, 2d animation, and screencast Video
Average Cost: $4,500
Click here to get a similar video.

23.  Prescribe Wellness

The best part about this explainer video is that it gained many views in just a few days. The message in this video is very clear and easily understandable.

In addition to that, what makes it noteworthy is the impressive colors and animation that it uses from start to end.

Explainer Video Summary:
Company: Prescribe Wellness
Explainer Video Style: 2d animation 
Average Cost: $5,500
Click here to get a similar video.

24. Youth Foundation by KFC

Youth Foundation by KFC targets the youth of the country. A clear message is given with the aid of a 2D animation video which attracts youth a lot.

Explainer Video Summary:
Company: KFC
Explainer Video Style: 2d animation 
Average Cost: $7,500
Click here to get a similar video.

Similarities Of The Explainer Video Examples:

• Use interesting visuals to demonstrate how your product works.

• A little humor can be a good way to keep people engaged in your video.
• Set up the problem and emphasize the pain point your potential customers are experiencing.

• If you can, show your product or service in action. People like to see what you do.

As with all other types of video content, it is important that you fully understand your goals, know your target audience, and core messages before creating an explainer video or animation. An explainer video should only be part of your overall video marketing strategy. It should show viewers exactly why they need your product or service and direct them to go further into the sales funnel.

Final Thought
Here you have them, the best explainer video examples in 2022. Aside from getting inspiration from the above-listed videos, it’s very important that you fully understand your target audience’s needs before creating an explainer video.

Getting an explainer video can also be a daunting task but with the right guide, it can be easy peasy lemon squeezy. So before you finally decide to go with any video style, make sure to take note of the following. 

• Keep your message simple
• Emphasize your main points
• Highlight the problems people face without using your products
• Mention all your benefits
• Add Humor
• Add a clear call to action

So, what are you waiting for? Get the inspiration from the above-mentioned explainer video examples and start your project today! Goodluck.