Pure'n Gentle Make-up Remover Wipes ingredients (Explained) (2025)

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Alcohol Free

Antioxidant: Camellia Sinensis Leaf Extract

Skin brightening: Glycyrrhiza Glabra (Licorice) Root Extract

Skin-identical ingredient: Glycerin

Soothing: Aloe Barbadensis Extract, Camellia Sinensis Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract

Other Ingredients

Water

Good old water, aka H2O. The most common skincare ingredient of all. You can usually find it right in the very first spot of the ingredient list, meaning it’s the biggest thing out of all the stuff that makes up the product.

It’s mainly a solvent for ingredients that do not like to dissolve in oils but rather in water.

Glycerin - superstar

Also-called: Glycerol | What-it-does: skin-identical ingredient, moisturizer/humectant | Irritancy: 0 | Comedogenicity: 0

• A natural moisturizer that’s also in our skin
• A super common, safe, effective and cheap molecule used for more than 50 years
• Not only a simple moisturizer but knows much more: keeps the skin lipids between our skin cells in a healthy (liquid crystal) state, protects against irritation, helps to restore barrier
• Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40%
• High-glycerin moisturizers are awesome for treating severely dry skin

Read all the geeky details about Glycerin here >>

Sodium Benzoate

What-it-does: preservative

A helper ingredient that helps to makethe products stay nice longer, aka preservative. It works mainly against fungi.

It’s pH dependent and works best at acidic pH levels (3-5). It’s not strong enough to be used in itself so it’s always combined with something else, often with potassium sorbate.

Cocamidopropyl Pg-Dimonium Chloride Phosphate

Aloe Barbadensis Extract - goodie

Also-called: Aloe Leaf Extract;Aloe Barbadensis Leaf Extract | What-it-does: soothing, emollient, moisturizer/humectant

The extract coming from thejuice containing leaves of the Aloe vera plant. It's usually ahydroglycolicextract (though oil extractfor the lipid parts also exists) that has similar moisturizing, emollient and anti-inflammatory properties as the juice itself. We have written some more about aloe here.

Camellia Sinensis Leaf Extract - goodie

Also-called: Green Tea | What-it-does: antioxidant, soothing

• Green tea is one of the most researched natural ingredients
• The active parts are called polyphenols, or more precisely catechins (EGCG being the most abundant and most active catechin)
• There can be huge quality differences between green tea extracts. The good ones contain 50-90% catechins (and often make the product brown and give it a distinctive smell)
• Green tea is proven to be a great antioxidant, UV protectant, anti-inflammatory, anticarcinogenic and antimicrobial
• Because of these awesome properties green tea is a great choice for anti-aging and also for skin diseases including rosacea, acne and atopic dermatitis

Read all the geeky details about Camellia Sinensis Leaf Extract here >>

Sea Salt Extract

Cucumis Sativus (Cucumber) Fruit Extract - goodie

Cucumber is a nice, non-irritating plant extract that’s known for it’s soothing and emollient properties. It’s not something new to put it on our face: even Cleopatra used it to “preserve her skin”.

It’s commonly believed that cucumber is the answer to puffy eyes, but there is no research confirming this. What research does confirm is that it contains amino acids and organic acids that’s helpful for the skin’s acid mantle. There is also an enzyme (called shikimate dehydrigenase) in the pulp that’s shown to have anti-inflammatory properties.

Morus Alba Twig Extract

Glycyrrhiza Glabra (Licorice) Root Extract - superstar

You might know licorice as a sweet treat from your childhood, but it's actually a legume that grows around the Mediterranean Sea,the Middle East, central and southern Russia. It's sweet and yellow and not only used for licorice all sorts but it's also a skincare superstar thanks to two magic properties:

Nr. 1 magic property is that it has skin-lightening or to say it another way depigmenting properties. The most active part is called glabridin. The topical application (meaning when you put it on your face) of 0.5% glabridin was shown to inhibit UVB caused pigmentation of guinea pigs. Another study even suggested that licorice is more effective than the gold standard skin-lightening agent hydroquinone. All in all, licorice is considered to be one of the safest skin lightening agents with the fewest side effects.

Leucanthemum Vulgare Seed Extract

Citric Acid

What-it-does: buffering

Citric acid comes from citrus fruits and is an AHA. If these magic three letters don’t tell you anything, click here and read our detailed description on glycolic acid, the most famous AHA.

So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.

Fragrance - icky

Exactly what it sounds: nice smelling stuff put into cosmetic products so that the end product also smells nice. Fragrance in the US and parfum in the EU is a generic term on the ingredient list that is made up of 30 to 50 chemicals on average (but it can have as much as 200 components!).

If you are someone who likes to know what you put on your face then fragrance is not your best friend - there's no way to know what’s really in it.

Also, if your skin is sensitive, fragrance is again not your best friend. It’s the number one cause of contact allergy to cosmetics. It’s definitely a smart thing to avoid with sensitive skin (and fragrance of any type - natural is just as allergic as synthetic, if not worse!).