98% of marketers use content marketing as part of their internet marketing strategy. While it is a very important component of marketing, you shouldn’t just focus on it. If you want to be successful, you should understand the following effective marketing strategies, you may never have considered.

1. Video Marketing

If an image is worth a thousand words then a video could be worth much more. Consumer are looking for a content that is easier to consume which will get their attention. Video marketing has become a very powerful marketing tool. 83% of marketers that uses video, stated that it provides them with more ROI and 82% said that they now use it as a key part of their marketing strategy. 

2. Collaborate With Local Companies

Boost your brand awareness locally by collaborating with small companies near you, like local retailer, restaurant or bar. You can also run a joint promotion to market both brands, that will both benefit you. Collaborating with nearby businesses can help you reach new audiences without costing you a penny. Try to team up with like-minded businesses that target the same demographic and share your values.

3. Publish a Guest Post on a Trade Website or Magazine

If you wish to extend your brand awareness within your industry, you have to consider publishing a guest post in either a trade magazine or website, that can improve your credibility and exposure. It will give you an opportunity to highlight your experience and industry insight, that can position your business as a go-to brand for a product or service. Reach out to various trade publications to gain a guest post placement, that may improve your reputation, awareness and profitability.

4. Gain an Endorsement From a Top Expert

Are you going to introduce a revolutionary product to market? If so, you must try to gain a glowing endorsement from top expert in your industry. Reach out to professionals to promote your groundbreaking product, that will let you to tap into their fan base while increasing your credibility. You can interview the expert, feature their comments in your marketing campaigns or you could publish a blog that features the leading professional on your website. 

5. Incorporate Online Reviews onto Your Website

Your customers are your biggest brand ambassadors. Because of this, you should incorporate their reviews on your website, that can encourage trust in your brand, products and services. The impartial reviews will enable your consumers to make an informed decision so that they can do wonders for both your company’s reputation and profit margin.