Luxury fashion label Off-White is bringing a touch of Italian style to Londoners, with the opening of a local store this week. The 344 sqm at 32 Sloane St, Knightsbridge, is sleek and minimalist in its design, bringing together the vision of the Off-White design team and spatial designer, Andrew Taylor Parr. The store houses the brand’s Menswear and Womenswear collections. Image: Supplied Warm, feminine tones provide a perfectly soft backdrop for the brand’s menswear and womenswear col
swear collections, while spotlighting brings the garments to life.
Curved lounges add softness, while a selection of plinths and sculptures give strength and substance to the store. Parr created the plinths installation himself, taking inspiration from Brancusi sculptures.
A selection of plinths and sculptures add substance. Image: Supplied
A plethora of different materials have been incorporated into the design, from sandy concrete resin on the floor and walls to marble shelving, offering a variety of textures to the touch.
Curved lounges add softness. Image: Supplied
While Off-White has independent stores scattered around major cities globally, it is also a favourite of high end department stores including Barneys, Selfridges, Harrods and Le Bon Marché.
Off-White London store front. Image: Supplied
The label, which was established in 2013, prides itself on “defining the grey area between black and white as a color”.
All the way from its design studio based in Milan, Off-White’s seasonal collections focus on creating garments that have an “identity by design”.
Spot lighting brings the garments to life. Image: Supplied
Creative director and designer Virgil Abloh aims to explores youth culture in a contemporary context while also harnessing the history and craftsmanship of Italy.
