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Grounding generative AI in enterprise truth

Give your AI models an edge. Leaders across industries are racing to get generative AI off the ground—and get ahead of the competition.

How can your enterprise unlock the full potential of gen AI? Achieve more accurate and nuanced results by moving beyond generic training sets and grounding your AI models in real-time and enterprise data. At Google Cloud, we call this approach “enterprise truth”.

Grounding foundation models in enterprise truth—like your databases, enterprise applications, and Google Search—enables the real-world integration, data authenticity, and data relevance today’s business demands.

In this guide, you’ll learn:

The technology powering the next phase of AI for enterprises
A framework for improving the accuracy, contextualization, and timeliness of an app’s responses
How to create more helpful AI agents
Four ways to ground your models in enterprise truth

Let’s get started.

Generative AI opens up a new avenue, allowing people to think fundamentally differently about how business works. Whereas AI and ML were more about productivity and efficiency — doing things smarter and faster than before — now, it’s ‘I can do it completely differently than before’.
Carrie Tharp, VP Strategic Industries, Google Cloud

2023 was gen AI’s breakout year. In 2024, enterprises are asking how far they can take it to drive genuine impact. And grounding AI models in enterprise truth is how businesses are turning the opportunities of gen AI to reality.’’
Oliver Parker — VP, Global Generative AI GTM, Google Cloud

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Fast analytics at scale with Google BigQuery

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The executive’s guide to getting started with generative AI

It’s gen AI’s moment of truth

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Grounding generative AI in enterprise truth

Generative AI opens up a new avenue, allowing people to think fundamentally differently about how business works. Whereas AI and ML were more about productivity and efficiency — doing things smarter and faster than before — now, it’s ‘I can do it completely differently than before’.

2023 was gen AI’s breakout year. In 2024, enterprises are asking how far they can take it to drive genuine impact. And grounding AI models in enterprise truth is how businesses are turning the opportunities of gen AI to reality.’’

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