UNDERGRADUATE DEGREES International Studies Language and Area Studies: • French/Europe • German/Europe • Russian/Area Studies • Spanish/Latin America
CERTIFICATES European Studies International Affairs
SPECIAL AREAS OF INTEREST Comparative and International Race Relations Global Environmental Politics International Business Relations International Communication International Development International Economic Relations International Law International Politics Islamic Studies Peace and Conflict Resolution Studies United States Foreign Policy
UNDERGRADUATE ADMISSIONS 4400 Massachusetts Avenue, NW Washington, DC 20016-8001 AMERICAN.EDU/ADMISSIONS KNOW AU | AMERICAN.EDU/ADMISSIONS | 6/7
KNOW KNOW AUAU| AMERICAN.EDU/ADMISSIONS | AMERICAN.EDU/ADMISSIONS| 61/62 | 6/7
An equal opportunity, affirmative action university. UP11-333
People People who who areare driven driven
People who who arethe are driven driven byof byof toPeople to delve delve the depths depths intellectual intellectual curiosity, curiosity, strive strive in their their field field toknowledge to beknowledge be experts experts inin in their their field, field, are are known known as as wonks. wonks. and and have have a passion a passion for for creating creating meaningful meaningful change change areare known known Like thosethose in theincity the we cityinhabit, we inhabit, American American University University asLike as wonks wonks in in Washington, Washington, D.C. D.C. prizesprizes our wonks—students, our wonks—students, faculty, faculty, staff, staff, and alumni and alumni who who
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expertise, expertise, new knowledge, and meaningful and meaningful change change Youbring don’t Youbring don’t become become a new wonk aknowledge, wonk overnight. overnight. It happens It happens by exploring by exploring the the to depths our our world. It takes It exposing takes a special a special commitment commitment and energy andexperts, energy toexperts, to depths oftoworld. your of interests, your interests, exposing yourself yourself to world-class to world-class a wonk a wonk like the like the AU policy AU policy wonks, business business andbecome immersing andbecome immersing yourself yourself in amany culture in amany culture fueled fueled by new bywonks, knowledge— new knowledge— wonks, wonks, artsenvironment wonks, artsenvironment wonks, research research wonks, wonks, communications and communications precisely precisely the the that AU thatprovides. AUand provides. wonkswonks (to name (to name a few)a who few) have who have comecome beforebefore you. you.
Whether Whether you’re you’re looking looking forfor fun fun oror enrichment, enrichment, D.C. D.C. delivers. delivers. The The National National Gallery. Gallery. The The National National Zoo.Zoo. The The hip clubs hip clubs and and caféscafés of UofStreet U Street and and Georgetown. Georgetown. The The edgyedgy arts scene arts scene of Penn of Penn Quarter. Quarter. Redskins Redskins or Wizards or Wizards games. games. RockRock Creek Creek Park.Park. The The things things to do, to see, do, see, and and enjoyenjoy are endless—just are endless—just as you’d as you’d expect expect fromfrom one one of the of world’s the world’s mostmost beloved beloved capital capital cities. cities.
KNOW KNOW KNOW AU KNOW AU |AU AMERICAN.EDU/ADMISSIONS |AU |AMERICAN.EDU/ADMISSIONS AMERICAN.EDU/ADMISSIONS | AMERICAN.EDU/ADMISSIONS | 89/90 | |6/7 89/90 | 6/7
KNOW KNOW KNOW AU KNOW AU | AU AMERICAN.EDU/ADMISSIONS | AU AMERICAN.EDU/ADMISSIONS | AMERICAN.EDU/ADMISSIONS | AMERICAN.EDU/ADMISSIONS | 113/114 | 6/7 | 113/114 | 6/7
This image on the pages of our viewbook is actually a flip animation. Thumb through the book from front to back, and you see the word “KNOW” morphing into the word “WONK.”
Winter signaled the time to start appealing to new and prospective undergraduate students. Creative testing showed that this audience, in most cases, was unfamiliar with the term WONK, so we led with “How do I KNOW AU is right for me?” We redesigned our Welcome Center and the campus visit experience to answer that question and bring the AU brand to life. Today, visitors are greeted by multimedia displays incorporating our campaign, a feature film, and WONK-related takeaways. We also revamped the entire suite of enrollment marketing materials to fully integrate the brand.