Bingo chips

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When Bingo Chips launched in India in 2007, the company had a steep hill to climb against foreign competition — Lay's Kurkure chips were the market leader. But Bingo has done astonishingly well. The maker of the chips, ITC Ltd., used its extensive local distribution network — originally created to sell cigarettes — to get Bingo Chips to customers. Locally sensitive ad campaigns and competitive pricing helped India's homegrown chip beat the bigger players in the market. It's a lesson in how local Kurkure Chips, Bingo Chips, Ad Campaigns, The Maker, Pops Cereal Box, Bingo, Cereal, Account Suspended, Product Launch

When Bingo Chips launched in India in 2007, the company had a steep hill to climb against foreign competition — Lay's Kurkure chips were the market leader. But Bingo has done astonishingly well. The maker of the chips, ITC Ltd., used its extensive local distribution network — originally created to sell cigarettes — to get Bingo Chips to customers. Locally sensitive ad campaigns and competitive pricing helped India's homegrown chip beat the bigger players in the market. It's a lesson in how…

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