Scent as a Marketing Tool
Scent Geur als marketingtool is one of the best ways to create a unique customer experience. Whether it’s in a hotel room or in a wellness centre, scent can transform your business into an exclusive destination and make customers feel special. It’s also a powerful tool for restaurants and cafés. The right smell can entice and encourage consumers to buy your products, thus increasing sales and customer loyalty.
The sense of smell has a close relationship to memory, which is why certain aromas trigger emotional memories and associations. In fact, research has shown that we can recall smells with 65% accuracy after only a year, while visual memories decline to 50% after just three months. Scents can even evoke specific emotions and trigger memories associated with certain places and times: rose, lavender and jasmine promote feelings of romance, orange, basil and green tea inspire positivity and wellbeing, and peppermint, rosemary and thyme are invigorating.
How to Use Scent as a Powerful Marketing Tool
Scent can completely reshape consumer experiences and alter the way a person perceives the environment around them. For instance, a pleasant smell can turn an ordinary clothing store into an exclusive boutique in their perception, where the products, prices, service and fellow shop-goers are more highly valued. And this appreciation pays off: in one study a pleasantly scented point-of-sale shampoo display increased sales by 36.9% and overall store shampoo sales by 27%. The effect can be even more pronounced in the case of certain brands that are known for their distinctive and attractive fragrances, such as a perfume or cologne.…