Mr Clean Memes is an advertisement campaign launched by Procter & Gamble to promote their product through social media. The memes that were post on the official Facebook page of Mr. Clean lack logical reasoning and their humor is hard to understand, this made the memes quite unique and a target for latest ironic humor. The meme became viral after several persons found it stupid and funny that such campaign exist so they started to spread it around.

In 2015, it started being spread for solely ironic and mockingly purposes.