Building the future of marketing decision intelligence
The ever-changing & dynamic world of marketing presents some of the most difficult problems to solve. We are at the forefront of solving those problems.
Our Story
Empowering marketers with better measurement
At Lifesight, we believe that every marketing decision should be driven by clarity, accuracy, and insight. In a world overflowing with data, our mission is to transform that abundance into actionable intelligence, empowering businesses to achieve predictable and sustainable growth.
Our Vision
We envision a future where marketing is not a gamble but a science—where every campaign is meticulously measured, every dollar is optimally allocated, and every strategy is grounded in undeniable truth. A future where brands grow with confidence, backed by a unified measurement platform that bridges the gap between ambition and achievement.
Our Mission
Our mission is to revolutionize marketing measurement by providing a comprehensive, AI-powered platform that integrates Marketing Mix Modeling, Incrementality Testing, and Causal Attribution. We strive to eliminate bias, uncover true performance drivers, and deliver real-time, granular insights that enable marketers to make informed, data-driven decisions.
Integrity in Measurement: We are committed to providing unbiased, accurate insights that reflect the true impact of marketing efforts. Transparency and honesty guide every analysis and recommendation we offer.
Meet our Team
The game changers working on the future of marketing measurement
Tobin Thomas
Co-Founder & CEO
Rohit Maheswaran
Co-Founder & CPO
Rajeev Nair
Co-Founder & VP – Product
Anil Singh
Chief Technology Officer
Thomas Cornell Gregory
VP – Platform & Partnerships
Satish Pattnaik
Finance Controller
Avisha Anand
Senior Manager – HR
Global coverage with local support
Our team of 130 employees are based across key global regions to provide world-class support wherever you are
