ROSWELL, Ga.–(BUSINESS WIRE)–Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Elevation Outdoor Advertising, based in Knoxville, TN. Elevation Outdoor operates over 265 billboard faces including 8 digital displays in Knoxville and East Tennessee. These assets add a geographic expansion into new territory for Link. Scott LaFoy, President and CEO of Link said, “Link is excited to enter the Tennessee market, as we expand our service to advertisers and prospective customers in Knoxville and the East Tennessee area. Elevation Outdoor is a well-built and successful business founded in 2002 by Martin Daniel, a respected Knoxville businessman, former state representative in the Tennessee legislature, and co-founder of the Tennessee Outdoor Advertising Cooperative trade association. Martin has done a wonderful job building and leading the company and has been a pleasure to work with on this transaction. Elevation Outdoor has done an excellent job developing this impressive inventory.” Link plans for Martin Daniel to remain involved in an advisory capacity, and Donna Jarnigan to remain involved in a sales capacity. The transaction is Link’s largest acquisition of 2022 and enhances the company’s presence and distribution of outdoor advertising assets in the southeast. Mad Dog Outdoor Consulting, LLC represented the seller.
Link Media Outdoor is a wholly owned subsidiary of Boston Omaha Corporation (NYSE: BOC) – www.bostonomaha.com. With the Elevation Outdoor acquisition, Link now operates over 7,665 billboard advertising faces in Georgia, Alabama, Florida, Wisconsin, West Virginia, Virginia, Illinois, Iowa, Missouri, Nebraska, Kansas, Nevada, Oklahoma, Arkansas and Tennessee.
For more information visit www.linkmediaoutdoor.com.
Forward-Looking Statements
Matters discussed in this press release may constitute forward-looking statements. The Private Securities Litigation Reform Act of 1995 provides safe harbor protections for forward-looking statements in order to encourage companies to provide prospective information about their business. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts. The Company desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words “believe,” “anticipate,” “intends,” “estimate,” “forecast,” “project,” “plan,” “potential,” “may,” “should,” “expect,” “pending” and similar expressions identify forward-looking statements. The forward-looking statements in this press release are based upon various assumptions, many of which are based, in turn, upon further assumptions, including without limitation, our management’s examination of historical operating trends, data contained in our records and other data available from third parties. Although we believe that these assumptions were reasonable when made, because these assumptions are inherently subject to significant uncertainties and contingencies which are difficult or impossible to predict and are beyond our control, we cannot assure you that we will achieve or accomplish these expectations, beliefs or projections.
Contacts
Carlene Parsons
Link Media Outdoor, LLC
844-404-LINK
[email protected]
Link Media Outdoor has solidified leadership roles, over the last few months. Focusing on local impact, General Managers have been named for Illinois, West Virginia and Wisconsin.
Evie Conrad has been named general manager for the Link Media Outdoor Illinois market. Prior to this, she was a senior account executive in Quincy, Il with Link. At Key Outdoor, Conrad had been GM and account executive, before the 1700 faces were acquired in August 2018. Her market leadership and sales achievements made her the ideal choice to pull together the five offices and expand the opportunities.
In May, Bill Lodzinski was hired by Link Media Outdoor as General Manager of the Mid-Atlantic/West Virginia market. Lodzinski brings a background of general manager roles in Philiadelphia with Outfront and with Lamar Advertising in Bridgeport, WVa and Roanoke, Va. His Bridgeport and Roanoke successes provide Link Media Outdoor with insight and direction for that new Mid-Atlantic plant.
Rob Wamsley joined Link Media Outdoor in June, as the General Manager for the legacy Wisconsin market. He had spent over twelve years with Outfront/CBS Outdoor in GM and sales management positions. Wamsley’s Out of Home experience in Indiana, Illinois, Iowa and Wisconsin easily transferred to a leadership role in the Badger State.
Scott LaFoy, CEO of Link Media Outdoor, was very complimentary of the new GMs. “Each of our markets has its own unique qualities. We understand the best way to serve those communities is with leadership and staff that understands and lives those values. With three new GMs focusing on the local business climate, the Link Media Outdoor response will be on target for growth.”
“Scott LaFoy is a first-class billboard CEO and Link Media Outdoor is in great hands as we continue to build a
first-class billboard business.”
— Adam K. Peterson
Co-Chairman
Boston Omaha Corporation
— Alex B. Rozek
Co-Chairman & Co-CEO
Boston Omaha Corporation
ROSWELL, Ga.–(BUSINESS WIRE)–Link Media Holdings, LLC (“Link”), a wholly owned subsidiary of Boston Omaha Corporation (NASDAQ:BOMN), is pleased to announce that Scott LaFoy has been named Chief Executive Officer of the Company. Mr. LaFoy has served as interim CEO since December 2019. He joined Link in May 2018 to manage Link’s Merger and Acquisition activities. From 2015 to 2018, Mr. LaFoy served as General Manager for the Chattanooga division of Fairway Outdoor Advertising. From 1999 until its acquisition by Fairway Outdoor Advertising in 2015, Mr. LaFoy founded, owned and operated LaFoy Outdoor Advertising. From 1996 until 1999, he served as Regional President for Clear Channel Outdoor/Eller Media and Regional Director for its predecessor Universal Outdoor. Prior to that he served as General Manager for POA Acquisition Corp in Chattanooga, Myrtle Beach, and Orangeburg, SC, and began his career at Peterson Outdoor Advertising in Orlando in 1985. Mr. LaFoy has more than 34 years’ experience in management of outdoor advertising businesses. Mr. LaFoy holds a B.A. in Interdisciplinary Studies and a Minor in History from the University of Central Florida.
Mr. LaFoy said, “I am delighted to become the CEO of Link. This is a vibrant, rapidly growing company, with amazing employees, excellent billboard assets, and a very supportive parent company. I am very passionate about outdoor advertising, and I am excited to be able to lead this team into what I believe is a very bright future.”
Link Media Outdoor is a wholly owned subsidiary of Boston Omaha Corporation (NASDAQ: BOMN) – www.bostonomaha.com. Link operates approximately 5,600 billboard advertising faces in Georgia, Alabama, Florida, Wisconsin, West Virginia, Virginia, Illinois, Iowa, Missouri, Nebraska and Kansas.
