JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the […]
First-of-its-kind consultancy that establishes, positions, and scales specialist independent agencies in the region. After two decades shaping some of the world’s biggest brands at WPP, Nick Walsh has announced the launch of Migrate, a specialist consultancy designed to help global independent agencies land, expand, and thrive in the Middle East. Migrate exists to unlock growth […]
Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. […]
Global marketing effectiveness consultancy, Gain Theory, today released a new report ‘Prove Your Sponsorship Value: A Measurement Guide for Marketers’, providing brands with a six-step approach to measure and optimise sponsorship investments. The report highlights the importance of specific, detailed objectives as well as collecting consistent data that properly represents audience exposure. It comes at […]
Leading brand design consultancy Lewis Moberly announce the appointment of Jovan Buac as Managing Partner. Buac joins the agency from Landor, where he was Executive Director, Consumer Brands and Executive Director, Marketing & Growth. Having started her career at Lewis Moberly, Nicola Eager now returns as Marketing Director. Eager has been at Turner Duckworth for […]
The AIPIA, Active & Intelligent Packaging Industry Association, today announced the launch of the Interactive Brand Packaging Network (IBPN), a pioneering new initiative to establish packaging as a recognised media and consumer engagement channel. The IBPN aims to create an industry-wide ecosystem that elevates packaging from purely a product container into a strategic media asset […]
The Financial Times, in partnership with Statista, has added Yes& to its prestigious full annual roster of the Americas’ Fastest-Growing Companies. Yes& is the full-service agency based in the Washington, DC area known for taking on clients’ most pressing business challenges. It has been an extraordinary growth run fuelled by acquisitions, new client wins, and […]
Blurr Bureau, an award-winning brand strategy and design firm that crafts brand strategies and premium design experiences with precision and speed, announced Laura Carrick as its new Growth and Marketing director. Carrick brings a 15-year history in the creative industry—working both brand and agency side—with experience in bringing brands to life through leveraging strategic marketing […]
Award-Winning Brazilian Creative Studio Adds Executive Creative Director and Acclaimed Creative Duo “Carchelle” to Product Team 404 Design & Innovation, the award-winning creative company founded in Brazil, today announced the addition of three key creative leaders to its Product team: Executive Creative Director Ariane Polvani and the renowned creative duo Carlos Yanke and Michelle Gorodski, […]
The pressure for brands to be bigger, better, and more on-trend is ever-growing, particularly on social media. But maintaining the necessary presence and output can be next to impossible without the use of AI tools. The problem is, with thousands of AI tools out there, and new ones popping up every day, it can be […]
