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“Pueblos Mágicos,” or “Magical Towns,” is an initiative led by Mexican SECTUR aimed to promote towns that provide visitors with an enchanting experience through their natural beauty, cultural wealth, or historical importance.
The goal was to show that Mexico is not only the sun and beaches that attract many tourists here. The Pueblos Mágicos program has helped to recognize places across the country with unique and historically significant.
The title “Magical Town” was given to towns with symbolism, legends, history, important events, and day-to-day life – in other words, “magic” in its social and cultural manifestations, with great tourism opportunities.
The program was launched in 2001.