Spirits and Wines
Royal Salute unveils historic Tower of London residency and reimagined 62 Gun Salute Collection
The Moodie Davitt Report was on location as Royal Salute became the first brand to hold a residency within the Tower of London, in celebration of the 62 Gun Salute collection.
We feature highlights from this week’s Moodie Davitt Report WeChat Official Account, with our follower base climbing steadily to total 5,757.
The images depict Brown-Forman’s high-impact campaign, highlighting the travel retail-exclusive Jack Daniel’s Single Barrel 100 Proof, at prime advertising locations.
“We are thrilled to partner with Lagardère Travel Retail to bring LEX by Nemiroff to such a vibrant and strategic location,” says Nemiroff CEO Yuriy Sorochynskiy.
Dubai Duty Free’s annual 24-hour sale continues to be a highly anticipated event for passengers, offering pre-Christmas savings across its extensive retail offering.
The activation, which kicked off last month and runs until January, features the super-premium tequila, complemented with tastings and gifting offers.
By leveraging Jameson’s strong domestic awareness in South Africa, the campaign ensures heightened visibility and engagement for the brand during the holidays.
“Wine is an integral part of celebrations and thoughtful gifting, especially during the festive season. This launch couldn’t have come at a better time, as we aim to offer our customers an unparalleled shopping experience,” says newly appointed Ospree Duty Free CEO Gaurav Singh.
The Macallan unveils the third release in the A Night on Earth series; a whisky inspired by Jerez de la Frontera, Spain where its casks are crafted and sherry seasoned.
The partners are building on their 2024 successes with a further roll-out of activations planned for White Claw Vodka, Glendalough and Bearface in 2025.
How times change. ‘Mother’s Ruin’ morphed into travel retail’s transformation. Who would have thought it?
As with all our Strange Predictions competitions, the winner receives a bottle of the outstanding Strange Nature Gin, whose spirit base is drawn from Marlborough Sauvignon Blanc. Strange indeed.
Set for release on 29 January, the collection features artwork by renowned ink artist Zhang Yu, and will be promoted through immersive activations at key airports, including Shanghai, Guangzhou, Hong Kong, Taipei, Singapore, Kuala Lumpur, Incheon and Melbourne until the end of February.