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Fundamentals Lab
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News Tagging Guide
找出要使用 Google Analytics (分析) 衡量的讀者行為,快速又簡單地取得網站標記,收集更完善的資料並獲得全新洞察。
故事
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
DEI from the Heart of Japanese Journalism
How Kyodo News is Transforming Diversity
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
iNews.id boosts registrations with refined SSO strategy
Find out how iNews has accelerated registration uptakes through collecting more first-party data via a reworked Single Sign-On (SSO) strategy.
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
How Kauppalehti is growing their female readership
Kauppalehti engages female readers by using data to tailor content strategies
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
採用 AI 技術的目標對象洞察
「經營新聞網站,但無法擁有使用者資料,是韓國新聞業面臨的最大挑戰之一。」- Seung-Il Kim,The Busan Ilbo 策略部數位編輯
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
克服語言問題
「移民人口面臨的最大挑戰之一,就是不易取得當地新聞,尤其是以他們的語言所撰寫的報導。因此最重要的就是要找到方式幫助這個族群。」- Rocio Tirado,Jambalaya News 營運長
社群機構的數位發展
130 年來,AFRO 為讀者提供其他管道看不到的優質黑人社群新聞。透過與 Google 合作,AFRO 瞭解如何運用新技術提高數位收益,在未來持續貫徹企業使命。
推動拉丁美洲新聞媒體技術普及
La Diaria 推出的 Utopia,是一個開放原始碼的平台。它可以協助小型新聞媒體管理所有的業務,同時促進拉丁美洲獨立媒體的發展
合作型新聞業的數位轉型
Les coops de l'information is a cooperative of six publications in Quebec