Starbucks Stanley Cup Revealed, Sparks Buying Frenzy for the Pink Tumbler at Targets

The Stanley cup is the new status symbol for the privileged and lucky. Not that Stanley Cup -- this one. Stanley's limited-edition cups, designed in conjunction with Starbucks, were launched on Dec. 31, starting a nationwide stampede with tumbler fanatics going to any length to secure one.

In 2023, the Stanley tumbler became a hot commodity, and the trend is still going strong in 2024. Target has long stocked Stanley products on its shelves, but now they're going the extra mile.

The Stanley Valentine's Day collection was released as a collaboration between Target and Stanley and sold out almost immediately. The collection includes the classic H2.0 40 oz tumbler in Target Red and Cosmic Pink.